What is Content Repurpose?
Every day, 3.5 billion YouTube videos, 1.03 billion Tiktok videos, and 2 million LinkedIn articles are uploaded.That means more competition, and this competition is making the process of brand creation more difficult.
Having competition makes it a necessity to publish content every day. Especially when your brand is small, you want to get in front of the eyes of your target audience.
And as we say, everything has limitations, so does quality content. How will you manage to create quality and unique content every day for each of your platforms?
You need a great team who can research thoroughly and come up with ideas, a team that can actually distribute this content across all media and platforms, and yes, a good, great, huge budget. But all three of these factors are not possible for everyone, right?
This is where repurposing of content comes into the game.
By definition, repurposing content is the use of a single piece of content across multiple platforms and methods for various purposes, such as brand awareness, business development, and personal branding.
Repurposing content can help leverage the article you have written through a thorough research process and spread that content across different platforms to reach a larger audience.
Benefits of repurposing content
The benefits of repurposing content are more than we can think of. It saves time, effort and money, especially for small businesses, and also increases your reach to a larger audience.
Below are some of the benefits you can get from Content Repurpose
Expand the Reach:
Your users may be different in nature, like some who like reading, some who like listening and some who like watching. Repurposing the content and recreation in different forms can reach a larger audience, and that audience can engage with your content. More engagement means more brand awareness.
Maximize your time and efforts:
Repurposing the same content gives you the time to put in some extra effort in different domains of marketing. With this, you get new ideas and can explore new aspects of marketing.
Improve the SEO:
Search engines consider websites that have quality content and are trusted by different platforms. This helps increase the authority and SEO of your website.
Good content tends to be shared by readers. The more your content is shared, the more you get backlink opportunities. And yes, again, a great SEO perk.
Reduce Business Cost:
Small or big, every company has a budget for their marketing. Repurposing content helps reduce the cost of your marketing efforts as you will be using the same content in just different forms.
Where to find content that deserves repurposed?
You don’t need to go anywhere to find the content to be repurposed. Just check your written articles or videos you have created. Start by checking what content users have liked and repurposing it in different forms. You can check the most popular content on Google Analytics.
Ways to Repurpose Content
Refresh and Republish Old Posts:
Let’s say you have an article on Ecommerce Statistics 2020 that has been loved and shared a lot. Now what you can do is add some new and fresh statistics for the current year, like the current year is 2022, change the title as a subheading as per the current year and republish the same.
Create New Blog Posts and Articles:
You can create many subtopics for your one main topic, for example, if you have an article on Digital Marketing Trends with ten different trends, you can pick each trend separately and create a whole new article on the same.
Create an ebook:
Apart from publishing articles or blogs, you can create an ebook, do email marketing, and let people download the same on their devices. For instance, you have created an article titled “Guide to PPC”. Readers love to download guides and process tips and tricks.
Create Social Media Posts:
Many users love visualization more than reading. Creating social media posts and sharing them across social media can engage more visitors to your site.
Create Short Videos:
The trend of short videos is increasing rapidly. You can create 10–15 short videos for YouTube Shorts and Reels and other platforms. This can get you a whole bunch of content and save you a lot of time.
On average, podcast fans listen to 8 podcasts during the course of a week. So, creating podcasts of your visual or written content can reach the people who love listening. If you are not comfortable with speaking, you can hire some voice artists that you can find on various platforms and pay them to beautifully recite your content.
Create Case Studies:
Case studies are part of our lives. Whether it is marketing or finance, everyone is involved.needs some cases to understand the scenarios and applications. You can do the same by creating case studies for your content.
Visual Representation, Everyone loves this one thing. Detailed information with unique and beautiful images lets us memorize information seamlessly.
Your Take from this Article:
You don’t have to create all types of forms to repurpose your content. Understand your audience and what forms they like, and recreate your content on those platforms only. This saves time and gets you more popularity.
Do you know more ways to repurpose your content? Comment below and let everyone know.