One of the most accessible ways to differentiate your company
from the crowd is to create its own unique and memorable Design logo,
but creating a unique and memorable brand is not as easy task as it may seem at first.
I want to tell you about the most common mistakes student designers can be victims of.
Disordered Font Design
Choosing the right font determines the end of the logo design,
so it is very important to have a good command of the basics of designing the font.
To make a logo simple and meaningful,
logo design company must consider all aspects related to the design of the logo fonts.
Font selection determines the finale of the entire design. Font selection can sometimes take as long as making a logo image itself and speed is not excused here.
Also, do not forget that the logo font should fit into
the entire product ID range and be integrated with other fonts and graphics.
Very Complex Very Abstract
Simple logos are easily remembered because they are easy to spot. However, only those logos have different properties, but can be filled with unnecessary details, well-remembered, and different from others.
Due to the simplicity of execution, the logo is not only memorable but also has many functions, retaining all of its functions when used with a variety of information resources, building materials, and methods. For example, a logo should always work on both medium-sized stamp size and ad stamp size. It should also not make the logo too invisible.
SPECIAL EFFECTS OR COLOR ACCENT
If a logo requires color or special effects to work, this is not a valid logo. To avoid this trap, first make the logo black and white and then add effects or color. This will make it possible to focus on the form and the definition, not on the results.
It is not necessary to use falling shadows, relief and other layers of style to “shine” the mark – a good sign will attract attention itself. You can also find different versions of the logo to make sure it looks the same in both color and medium grayscale.
USING BITMAP IMAGES
When creating a logo, you should use vector graphics, such as Adobe Illustrator, so that continuously, if necessary, the logo can be resized without losing quality and used on a variety of information resources. Since a vector image contains mathematical points, it remains accurate and unchanged no matter where it is used and in what size.
For this reason, to create logos, I recommend using apps with vector images.
USING THE MONOGRAM
Another common mistake for amateur designers is the attempt to make a monogram from the first letters of the company name. While such a solution may seem like a good first impression, it actually turns out that it is not so easy to build a trusting relationship with the audience or to convey the meaning you want with the first letters of the alphabet.
Of course, nothing can stop you from trying this approach, but don’t give up, unless you can create a real, creative and memorable image that reflects the work of the company.
USING VISUAL CLICHES
Images of the bulb with the meaning “idea of emphasis, and some come to mind first during the discussion, but they are also for this reason it is necessary to discard the original. How can you expect to be different in your design if there are many logos with similar ideas around you.
COPYING, PLAGIARISM, BORROWING DESIGN
This practice has become quite widespread: after seeing a good idea in someone else’s logo, the creative logo design company quickly showed it off, changed colors or words and gave it a personal boost. It’s not just immoral, illegal and crazy madness, you’ll get caught up in it sooner or later. And I do not recommend using stock images and pasting art, because every logo point should be unique and original.
TOO MUCH INFORMATION FROM THE CLIENT
The client pays you, the professional designer, to develop the right brand, so you are the one who should lead the client to the highest resolution. The best way to achieve this is to align your power supply with your expertise, and not let the client lead the process (completely).
If a customer asks for a change with the wrong information or information, explain why this is an incorrect option and offer an alternative. If that doesn’t help, send her your design version and the one she suggested.
Often in such a case, the client realizes that his decision, perhaps, was not the best. However, you, the designer, must be able to acknowledge that you may be at fault, so why not give the client a chance. Who knows what might happen next?
CONCLUSION
Theoretically, these recommendations should help you as a designer get better at work, but it is important to note that, although such lists serve as a good start, they should not delay you. Make rough drawings, test, create!
