Establishing a new business or reinventing an existing one is not an easy job. The branding of a business takes a lot of effort especially. The main target of a branding strategy is to get the word out and make it common and approachable to people. When people start talking about your brand so, it is time to give a pat to your marketing team. One of the important factors of branding strategy is the Logo of the business as it creates the first impression on any customer. Coming up with a distinctive logo will help you to stand out amongst your competition.
A good logo and brand mark may not be the sole reason for the brand’s remarkable success and its devastating failure, but it can be a part of the reason. Consider some of the world’s most well-known and enduring brands. They use logos that are not only unique and appealing but also significant and unforgettable, creating a truly iconic visual identity. Many worldwide logos took years, if not decades, to develop into the iconic designs that we recognize immediately today.
Moreover, it is important to understand that assessing the success or failure of your logo takes time. So, expecting your logo to become a popular design quickly is impractical. To assess the failure or success of the logo you have to give it a year or two at least. However, if you have availed of affordable logo design services, you should do a preliminary review of the logo to see whether it is as per your requirements and the standards.
Features Of An Effective Logo
The factors on which you can review your logo is effective or not are listed below:
1. Does It Reflect Your Brand Mission?
While assessing your logo, make sure that it conveys your brand’s mission and inspiration. A logo is more than just a picture or a symbol. It is a brand’s identity. So, before approving your final design, it is critical to evaluate what the brand delivers and to whom it is offered. An effective logo does not have to depict a company’s product, and the majority do not. There are no shoes on NIKE’s logo and what is the connection between a crocodile and Lacoste. But these logos have created an impact on people’s minds. Moreover, there is no liability that a logo should have its product in it. However, it should reflect the brand through a unique blend of shape, color, and symbolism.
2. Measure Its Simplicity
No human mind attracts complex things. To make an immediate impact on the mind things have to be simple and straight. Simple logos are more identifiable and memorable when it comes to efficiently deliver a brand’s message. Designers can sometimes over-communicate, resulting in designs that are too complicated for audiences to interpret. A sophisticated design will be nothing more than a blur. Some of the world’s most renowned logos are made out of very basic things. For instance, McDonald’s, such a big brand is denoted just by a basic M. Nike just has a simple tick and the list goes on.
Simple logos focus on presenting the most crucial aspects of a brand’s identity. This entails paying more attention to details like colors and typefaces, as well as simplifying ideas to their most basic form. Wordmarks are also a great example of simple logos. They don’t exhibit any inspiration or concept but they are very in demand due to their simplicity.
3. Make Sure It’s Relevant
The first characteristic that outstanding logos have in common is that they are relevant to the markets that their organizations serve. They also effectively express a company’s personality and identity. The usage of colors in your logo is a crucial component that may elicit various emotions and reveal your brand’s personality to customers. Bright colors that indicate energy, enthusiasm, and excitement may be used by a firm that sells children’s toys.
The typeface employed in the logo or wordmark is the second crucial component. Fonts aid in the communication of your brand’s tone and values, which in turn aid in a better definition of your personality. For organizations that work in technology, more angular and thin fonts are good, whereas softer cursive is ideal for enterprises that work in jewelry or women’s items.
4. Distinctive From Your Competition
The logo has to be unique and distinctive. It can be a disaster if your logo is similar to any other brand. So, if you don’t want to end up being called a copycat or fraud, make sure that your logo is unique and distinct from your competitors. You can assess your logo’s authenticity by putting it on Google reverse image.
The memorability factor of a logo is important. Another important feature of a good logo is that it is remembered even from the first glance. A logo’s purpose is to establish a connection and pique the interest of your customer in the brand. Consumers are more likely to associate your logo and brand with your firm if they can recall it readily. Easy-to-remember logos with a powerful effect are crucial because they help your brand stick in the minds of customers.
Many of the components outlined above are included in memorable logos, but they strike the correct balance between the visual and linguistic features. More importantly, they convey your brand’s identity and tone in a clear and consistent manner.
Most of the time an already existing logo needs a revamp only and it makes a huge difference in the impact. There is no formula to check the efficiency of your logo. So, to assess your logo’s credibility and efficacy you will have to wait for the results and customer feedback over a period of time.