Microsoft is one of the top-leading software companies in the entire world. This brand is best known for its software and technological services. This multinational company rules the global cloud computing services market. Besides, they are the largest computing products and other online solutions retailers.
Significantly, Microsoft Corporation has made technology usage more cost-effective and user-friendly. However, there are certain internal strengths and weaknesses of every Organisation that define its different perspective. This Microsoft case study SWOT analysis would help you understand it better. In addition, there are some exterior opportunities and threats to be acknowledged in this type of case study.
Here goes the list!
Strengths :
- Label Loyalty: The Microsoft firm has been working effortlessly to provide the best services to its customers for years. It has been dominating the Operating systems and software providers worldwide. Thus, consequently, the firm has grabbed 90 per cent of the PC OS market share. Users always want the easy to handle OS products that Microsoft provides them. In addition, it also offers an open-source OS that is free and can be used by ordinary users.
- Effortless Software Usage: Another best thing about Microsoft Corporation is that they develop user-friendly products. All the OS and Software products have great autocratic efficiency, sound diffusion channels, and superior label- names. Thus, this helped the company grow its revenue by 20 per cent. As a result, Microsoft has grabbed more than $63 billion in cash and its equivalents.
Weaknesses:
- Hardware Dependency: Evidently, Microsoft Limited is an enormous software service provider. But, this brand has none of its hardware products. Thus, they completely rely on other manufacturers to fulfilling their hardware requirements. The company does not own its hardware alternatives for running Windows OS.
- Low security: Though the Microsoft Corporation offers the main OS and Windows products yet lacks security. This is one of the main drawbacks of the Organisation and a reason for its criticism. In comparison to the other Operating systems, Windows has very weak security. Thus, it does not provide any safety from Virus ultimatums and other threats.
Opportunities:
- Cloud Computing Services: The Company can focus on expanding its Cloud-based services and software. The demand for such products is hiking by each day, and users want them to be available easily.
- Smartphone device Fabrication: Today’s epoch is the Smartphone era. Mobile retails is assumed to expand double in the upcoming years. Thus, Microsoft can also work on developing its smartphone devices with its mobile-based OS. Additionally, they can also launch their own tablet devices and grab opportunities in the mobile industry.
Threats:
- Open-Source Plans: As noted above, Microsoft focuses on open-source projects, and currently, innumerable such projects are on the market. Over and above that, most of such plans are also very successful. Hence, these projects like LINUX OS, etc., can easily replace the Microsoft by-product.
- Modifying User Requirements: Human nature needs to change from time to time. Accordingly, the needs and habits of the customers change each day. So, coming up with products regularly that satisfies their needs can be tougher. Consequently, this can affect the growth of the Microsoft Corporation.
Though, Microsoft Company holds a great position in the market. But it does have some strengths and weaknesses. Thus, this Web 2.0 Microsoft case study SWOT analysis provides a detailed explanation. The students can learn well about the Organisation’s weaknesses, strengths, opportunities, and treats.
