Steve Jobs said product packaging is a theatre to create the story. You know the first thing you see when shopping for your favorite cosmetic item is the packaging. Customers interact with the box before getting in touch with the product. But the role of product packaging is more than the interaction. It is all about convincing them to pick your product off the shelves. If you own a cosmetic business and sell lipstick, well-designed Lipstick Boxes can attract attention. It is essential to know your targeted market and how you can convince them to purchase. One of the reliable ways to boost sales in retail stores is to provide packaging features valued by the customers. If you wonder what customers look for in the packaging design, here are six key elements to add:
Ensure the Product Safety with Lipstick Boxes
Your product packaging should do one thing right at all costs; protecting the inside content. Compromising product protection means losing customers and earning a negative image. No brand would ever want that. When customers pick the item from the shelves, the first thing they notice is the quality. If the look and feel of your Lipstick Boxes are not up to the mark, customers will not give them a second look. Try to use more than one layer to provide the best protection to the packaged content. If there is any need to use the custom inserts or void fillers, do it for protection.
Differentiate Your Offerings with Lipstick Boxes
There are many items same as yours waiting for the customer’s attention. You may have seen lipstick from different usually seem the same. It is hard for the customers to differentiate one company’s item from the others. Designing a unique solution for Lipstick Boxes helps to draw all the attention. The two key design elements which can help to differentiate one product from another are the color and box shape. A suitable color scheme can help to build your brand recognition. Choosing a unique form for the product package also makes you stand out. You can ditch the usual square and rectangle shape with diamond and oval-shaped boxes.
Make Sure To Keep the Packaging Solution Functional
What is the use of a visually appealing design if it fails to provide ease and convenience? Make it easy for the customers to get the most out of the product quickly and conveniently. Sometimes, it becomes hard for the customers to get the product out of the box. The unlimited layers and wrong packaging size can make the customer experience frustrating. Always keep the functionality on top of your loss. Choose the suitable size and shape for the product boxes. Don’t wrap the item in several layers. If it takes customers more than five minutes to unbox the article, it is time for a redesign.
Don’t Mislead the Customers with the design
There are many cases in which packaging misleads the customers, and they get the outcome far from their expectations. You shouldn’t mislead the customers in any manner. Use high-quality and high-resolution images which best represent your item. Avoid using false information on the package. It leads to a bad customer experience, negative reviews, and a bad reputation. Don’t go over the board in exaggerating your product. It is best to go for a die-cut window on the top to sneak a peek of what is inside. Adding a small transparent window is proof that you have nothing to hide from the customers.
Make Your Logo and Branding Part of Cosmetic Boxes
Brand consistency is what helps to build recognition. Cosmetic Boxes with your logo, name, or tagline help you be consistent. When you think of some big businesses, the first thing that comes to mind is consistency. It also helps in creating instant recognition. The logo is your first identity, and it should be part of the design. Other than the logo, you can also incorporate the colors and typeface of your branding. Consistency helps build trust and win the loyalty of the ideal customers and keeping up with the same strategy help to deliver a better customer experience.
Designing Eco-Friendly Cosmetic Boxes Is Essential
One thing that customers expect from every business is sustainability. There is escaping from it. If you are still not switching to a green solution, customers will not accept you in the market. Sustainable businesses have a competitive edge over the others. Customers are ready to pay for eco-friendly items. Sustainability is all about designing a perfect packaging solution without leaving harmful footprints on the environment. The first step is to eliminate non-recyclable plastic. Usefully recyclable material for the Cosmetic Boxes, and don’t overpack. Use labels which show tell customers that you are a sustainable business.
