When you look for how to gain backlinks, you often find a big list of time-tested methods that are common knowledge. It’s obvious that you should hunt for high-ranking websites in your topic and scrape their backlinks, or that you should Google “Keyword + Write For Us.” A list of creative ideas that you’ve never explored before is what you actually need.
So let’s get started, and I’ll explain some of the creative tactics we do to get backlinks. Let’s get going!
Obtaining backlinks: Tools & Techniques
1. Search for prospects beyond those of your rivals
When looking for ideas, many link builders advise you to look at your competitors’ backlinks; but, have you considered looking at the backlink profiles of the websites that link to them?
Venture through the rabbit hole! Check the backlink profiles of the websites that link to your rivals, then the websites that link to them, and so on.
2. Examine Ahrefs’ link-building tools in depth
Ahrefs is an extremely useful piece of link-building equipment, and there are many different methods to maximize its potential.
The solution comes with a number of features that may assist you in finding possibilities for high-quality backlinks. Additionally, it provides a wide range of criteria to help you identify the best websites for your backlink profile.
Checking through Site Explorer to find increasing sites is one of the most clever ways to utilize Ahrefs as one of your link-building techniques. You may check which pages on each target URL or competitor’s website are expanding the quickest by utilizing the “Top content” area.
3. Examine your organic rivals on SEMrush.
Another useful tool I like to use to locate link-building possibilities is SEMrush. SEMrush may be used in a variety of methods for link building thanks to its wide array of practical tools and analytics.
Finding your organic rivals and then investigating their backlinks is a wonderful place to start with SEO service India. If you’re in a market where “sharing is caring,” you may even think about getting in touch with them!
Put your website in the “Domain Overview” part of the tool, then go through the insights it may provide for Organic Research to locate your organic rivals. The tool will provide you with a tonne of incredible details on your organic rankings, including information about your top organic rivals.
Then, you may go through the sites, evaluating linked domains and other insights, after exporting this data as a CSV.
4. Never depend only on one metric
There is a tonne of SEO metrics available—almost every product on the market appears to have at least one! Whether it be the overall number of backlinks or the quality of the material, each measure stands for something distinct.
You must take into account several variables, including traffic while developing backlinks. Look for a statistic, such as Moz’s Domain Authority, that focuses on how probable it is for a website to appear on the first page of search engine results. You may also take into account a statistic like Majestic SEO’s Trust Flow that concentrates on the caliber of the websites connecting to your preferred domain.
These businesses don’t disclose the specific formulas they use to get their rankings, or else we could replicate them. To evaluate sites, you must be impartial and use a variety of indicators. You risk missing out on worthwhile link-building possibilities if you concentrate on one measure without completely comprehending it.
5. Consider yourself a guest
You should consider the human approach while developing your link-building methods in addition to stats.
Be cautious to consider a website from the perspective of a visitor before committing to it as a link-building goal. Open the website and check to see whether it seems to be linked by a genuine person.
Is there a social media presence for the website? Is the writing legible? Do they utilize original photos or generic stock photos?
The likelihood that the website is a PBN (private blog network) increases if you believe it to be one. Avoid that at all costs since readers and search engines will notice it as well.
6. Look for email addresses in the “About” section of Facebook.
Finding email addresses may be challenging, and contact forms are often not the greatest when looking for link-building chances.
If email addresses aren’t included on the contact page, where can you find them? While programs like Hunter.io might be helpful, if you don’t have a pro subscription and run out of free checks, there are simpler and sometimes faster methods to accomplish it.
An email address may be found under the Business Info section under the Contact Details section. Your email will reach your intended audience since, often, this email delivers you straight to the online editor or marketing staff.
7. Never be reluctant to follow up
If it’s for a good cause, it’s not nagging. Never be reluctant to contact your target websites again.
We often follow up twice or three times. After then, if you get no answer, it’s likely that they either despise you or don’t often check their email.
If it doesn’t work and you still hear nothing, try making another contact. If that doesn’t work, consider that site to be a lost cause. Spend less time on websites that ignore you and more time exploring intriguing new options and interacting with those that do.
8. Produce material that you’re excited to publish.
Make sure the material you create for this kind of backlink strategy is of the same caliber as the information you would use on your website.
Even if the material isn’t published on your website, if it has your link, you will still be associated with it in some manner.
As a result, you must make sure your material is intelligent and of high quality. After all, high-quality material contains the best backlinks. Your article will help any sites it links to, including yours, to a greater or lesser extent depending on how much interaction and traffic it receives.
Get creative—link building is an art! Consult SEO experts India to get this knowledge
If there is one thing you take away from reading this post, let it be that link building is a constantly changing industry. These methods currently work for us, and they could also work for you. They are not the only strategies to get backlinks, however.