When we want to create a brand and know how we want it, what it will represent, and what its values and essence are, we visualize it very well. But all this that we visualize, we must get out of our head and be able to materialize it in something that, shown to the world, is very faithful and leaves no one indifferent.
When starting the path of “materializing” and giving physical form to our brand, we often think that the destination and objective are simply to create a logo. However, we must tell you that it is far from that. To do it, the best thing you can do is get it done with a good professional.
Why do you need a professional to create your brand identity?
For numerous reasons, we can and want to detail above all so that this path is easier for you and you can also find return in each instant of time that you spend and each euro that you decide to allocate to your brand.
You need a professional to develop your brand because everyone knows how to do what they know how to do. We are usually very good at what we do, so why get involved in something as delicate as shaping our brand if there are great professionals who know how to do it much better, in less time and with guaranteed success?
A good professional will contribute to the project, not only drawing a logo (which is almost the end of the project) but also studying what you do, for whom, in what context, who you are, what the values and essence of the brand are. In the end, it will be reflected in a logo with which you will be truly satisfied and not only you but also whoever sees it and receives it.
Your time is worth a lot and you are needed for other tasks. Exact. Your time, every minute of your day is worth a lot and you are very much needed in other areas of your business, tasks that otherwise would not get ahead without you. Why spend time doing something that is going to be regular and subtract hours from what you are really effective and also will make your invoice? These are the main reasons why we firmly believe that delegating this work to a professional will be the key to the success of your brand identity.
What is not seen in a branding process
We are used to talking about what can be seen, and it is always easier. But what about what we say that cannot be seen? What about the big part of the iceberg?
- The mission and vision of the brand are to build a logo. Without this, it is unfeasible that we can do something worthy and that represents the brand.
- Positioning: for whom it is directed. Do you think that a brand for a young audience is the same as for a luxury one?
- Value proposition: what your brand offers as unique. It cannot go unnoticed when building Identity and branding.
- Worlds of inspiration: because a brand has to have aspirations and wants to resemble an idyllic environment that makes it dream. Which?
- Brand Personality: Everyone and everything has a personality and so does your brand. You have to find it and make it clear.
And also, brand architecture, corporate culture and many more aspects are developed in the branding process.
Conclusion
A logo can be something that can be created in a moment with a piece of paper and a pencil. But what your brand needs is not a logo. Or rather, it requires not only a logo but also a complete Brand Identity. A branding project requires a lot of vision and effort to achieve an optimal result. We are convinced that a logo is only the final result of a fascinating creative process, which must be carried out rigorously, creatively, and professionally.
