Have you already planned your beauty custom packaging look? Have you considered the color scheme yet? If not, let us tell you just how vital colors are in reciprocating the customer expectations.
You might ask questions like which colors would suit your branding? Should you use new color codes or go with the existing ones? If you are unsure about how to present your brand image with color hues then you have come to the right place!
We would discuss the effectiveness of different colors in generating multiple emotions among buyers and how to make the colors seem favorable for your brand image.
What do market studies say?
Customer polls suggest that colors help brand recognition increase by almost 80%. With that said, these colors must appear through artful box patterns and textures to leave a mark.
First things first, let us look at what each color does to impact the overall brand story and invoke a magnitude of customer sentiments.
Red: It connotes energy and freshness. The color is usually used with food items. Jewelry brands are now increasingly using shades of red to attach a sense of premiumness to the brand image. The bold patterns and designs printed with red catch immediate customer focus.
Green and brown: These reflect friendly earthy vibes. Brands use both or one of these colors to impress customers with sustainable brand values. It has become a must-have component among beauty brands that customers consider before making a purchase.
Black and white: these are both classic colors that never go out of fashion. Black translates into power and confidence and white radiates clean and ethical brand objectives. Beauty brands often use the color white to captivate customers with minimalistic box designs. It makes the overall box appeal more visible.
Blue: the color emphasizes cooling effects. Whether it is for eye products or soothing creams, varied shades of blue can radiate calming sentiments and make the products seem highly functional.
The best part is that your brand can either use monotones or use a mix of colors to entice customers. Studies have proved that the right color codes have a profound effect on total sales revenues and it is important to put them to appropriate functions.
How can you use them effectively?
Once you are aware of which colors work to generate what sort of customer emotions, it is time to put them to good effect.
But how do you go about integrating colors within your packaging? We have summarized the complex procedure for you right here.
- Determine the brand image
Think about what your branding objectives are and what sort of brand identity you plan to put out there. This will influence the colors you pick for your custom packaging base.
Customers see the boxes first before they get to the beauty products inside. The colors convey brand vibes and they have to be pleasant for customers to get excited about their purchases. For example, using shades of yellow would help to launch new brands and products. You can pick yellow hues on the box bases or use them on the inside to introduce a new product range.
Likewise, you can pick earthy shades like green to inform customers about responsible brand values. These can pertain to the packaging as well as the beauty products you aim to sell.
- Create an aura with custom messages
After you are done printing suitable colors on your box base, the next step is to pick font styles and colors. Graphics are also used to convey a host of brand details too.
Make sure that you use printing ink colors that complement the box colors. The messages must appear prominent and readable. Otherwise, the content can merge within the box colors and lose the underline marketing objectives.
A good method can be to use light color fonts with dark-colored box themes and vice versa. Graphics and illustrations can be printed using 3D effects. These must also appear visible. You can print pictures on the box spot using neutral base colors like the box bottoms and/or the inside covers.
- Maximize the box worth
Adding box printing effects can multiply the color impact. Laminating the boxes and using different coats helps to preserve the boxes for a long time. It also makes them scratch-proof. The box colors would have a strong impact on customers when the beauty packaging appears new and fresh.
Modern printing methods aid sellers to create samples before they print the boxes. This way, you can digitally design the boxes with varied colors and compare different box looks. You won’t waste time and resources on printing different prototypes.
The cultural impact
One other important factor to consider when choosing box colors is the intended customer demographics.
Some of the major variants include:
- The lifestyle. Customers differ according to professionals, homemakers, students, etc. Not every color appeals to all of them.
- The locations. Beauty products are shipped worldwide. Different countries have different box requirements. Also, people of varied nationalities react to different color schemes.
- The customers’ age. Older and mature customers want distinct product functions as compared to younger ones. Similarly, the boxes must resonate these distinguished expectations to succeed.
How much can you spend on the box colors?
It is not possible to market the brand using all the designs available. Financial constraints must be addressed to keep profitability at the desired levels.
What is the point of adding printing effects and picking premium inks and not being able to recover these costs? The best method is to optimize the resources at hand and generate cost-effective packaging solutions. The good news is that professional custom packaging is just around the corner. Expert box designers can help your brand to become instantly recognizable with a creative mix of colors at affordable costs.
Conclusion
Now that you are familiar with the significance of colors in beauty packaging boxes and important tricks, it is time to start creating magic using the most appropriate color codes.
