Enterprise video platform has the potential to convert businesses of today better in communication. This is a big deal, which is why you need to understand the importance of enterprise video platform as a business owner.
Thus to help you get started, let’s first learn the purpose of an enterprise video platform?
Why Is There A Need For Enterprise Video Platforms?
- Video communication brings convenience, especially for a work environment that is constantly on its toes.
- For years videos have been categorized only for selling, but did you know that video communications can enhance your internal teams better?
- Today with the pandemic, your teams are spread across globally, remote working has become the new trend.
- So when it comes to catering to all of them, don’t you think that video communication can make it easy?
- Thus to help you see this, our next category lists the top benefits of enterprise video platform.
Top 5 Reasons To Invest In EVP For Your Business
1. Work Smarter
Did you know that video communications can spark better efficiency amongst your employees?
As a business, when you wish to grow in every step, you need to train your employees to work smarter. For instance, we all view customer support as always being on calls or emails, but what happens when you switch to a video engagement?
With constant video engagements, your employees can easily speak to your clients better and have a personal touch. With the body language being seen, they can customize their communication as per the situation. This video communication will lead to happier clients and a better revenue drive.
2. Remote engagement
Previously, work environments were always viewed as a physical space. The term remote working wasn’t even popular or supported. This was until the pandemic that led the world of businesses to realize that remote working is another way to continue work with the same efficiency.
While your employees work from home, engagement over email or calls isn’t enough. To retain the motivation to work and make employees feel valued, switch to using a complete enterprise video platform. From conducting team meetings to having 1-1 sessions, this form of communication gives you a virtual feel and retains the human touch. Video conferencing statistics reveal, ‘’45% of teams use video calling tools daily or weekly.’’
3. Share relevant knowledge
Another way to make use of enterprise video platforms is to share knowledge. While video communication is one part, the second part is to share in-house information. What is the best way to motivate employees? Or help your employees perform better?
The common answer is giving them resources to do better. While sharing articles online is one approach, to enhance it better for your business, start creating webinars, events, live streamings and share these resources with them.
For instance, say that a sales manager is looking to upgrade her skills. While online provides a range of tips, she seems to excel better for your business. So what she does is she views all the resources your company has, from podcasts engagement to live streaming about your business and the product. This helps her understand your expectations and understand what she needs to do to achieve the same.
4. Better customer engagement
Customer is the king, and how should you treat the king, just like they like it. When it comes to catering to your clients, they would prefer to have real communication with your team. The main reason is it becomes easy to communicate in case of any doubts or queries. The benefit of enterprise video platform is that it allows you to engage with such clients via video engagements.
As stated earlier, having video engagements for this situation lets you create a better bond with your clients. Apart from this, video communications can also help you engage with clients with regards to any training that is required to understand your product. A video explanation makes it much easier for clients to grasp how to get started with your product.
5. Increase live streaming engagements
Live streaming has become the new form of engagement. Today multiple businesses have incorporated maximum numbers of live streaming and shared the same to exhibit their USPs better to clients. Live streaming is now also being used to speak to your clients and hear their feedback and thoughts about your product.
This is popularly done via social media handles, such as Instagram live, Facebook live, etc. This allows your business to exhibit your brand better, improve your product and video streaming services and continue to cater to your clients better.
Conclusion
Video communications provide convenience in a fast-growing work environment like yours. Thus it is suggested to invest in a complete enterprise video platform solution that offers everything you need in one place. So, when do you plan to get started?
