Ecommerce has been growing at an exponential rate, and it looks like that trend isn’t going to slow down anytime soon. By 2022, the ecommerce industry could be worth $5 trillion, and today, there are more than 600 million people worldwide who shop online regularly, up from the 500 million who did so in 2017. Ecommerce has only just begun, but already, new trends have begun to take hold as more and more people do their shopping online, whether they’re on a desktop computer or mobile device.
Here are some top ecommerce trends to watch out for in 2022
1. Online sales growth is unstoppable.
The growth of online sales is one of the most unstoppable ecommerce trends of the past decade. And it shows no signs of slowing down anytime soon. In fact, experts predict that online sales will continue to grow at an exponential rate in the coming years. This is good news for businesses who are already selling online, and it’s also a great opportunity for those who are thinking about starting an online business. If you’re not already selling online, now is the time to start!
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2. The Future of Ecommerce
What will the future of ecommerce look like? This is a question that’s on the mind of every online retailer, and for good reason. The ecommerce landscape is constantly changing, and it can be hard to keep up with the latest trends. But the most successful retailers are always looking ahead to stay ahead of their competition.
And that’s where this post comes in: we’ve taken an extensive look at some of the top ecommerce trends shaping the industry right now, so you can focus your time and energy on what really matters: running your business and growing your sales!
3. Mobile Shopping is Growing
Mobile shopping is expected to grow significantly in the next few years. More and more people are using their smartphones to shop online, and businesses are starting to take notice. In order to stay ahead of the curve, it’s important to be aware of the latest trends in mobile shopping.
For example, this year will see the launch of QR codes on packaging that enable shoppers to access information about a product through their phone’s camera. With new technology comes a host of new ways to market your business and interact with customers – so if you’re not already thinking about mobile marketing strategies, now might be a good time to start!
4. Augmented Reality – easier than you think
If you’re not already using augmented reality in your ecommerce business, you’re falling behind. It’s one of the top ecommerce trends that is only going to become more popular in the next few years.
There are some things you should know about augmented reality before diving into it yourself first, we need a smartphone with an AR-enabled camera; second, there needs to be a user facing the screen; third, an AR app needs to be downloaded; and fourth, a target or marker needs to be present on screen. These four simple steps can create a successful implementation of augmented reality for your ecommerce business!
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5. Digital assistants take over
We’ve all become accustomed to talking to our devices, whether it’s to ask Siri for directions or Alexa to play our favorite song. In the next few years, digital assistants are only going to become more prevalent. By 2022, it’s estimated that half of all internet searches will be conducted through voice search. This shift will change the way ecommerce businesses need to optimize their sites and content. So if you’re not already thinking about how your business can take advantage of voice search, now is the time to start.
6. Role of Social Media in Ecommerce
Social media plays a vital role in ecommerce, and this trend is only going to continue in the coming years. More and more businesses are using social media platforms like Facebook, Instagram, and Twitter to reach out to potential customers. And with the rise of new social media platforms like Snapchat and TikTok, there are even more opportunities for businesses to connect with their target audiences.
7. Personalization Is the Future
Personalization is the future of ecommerce. By tailoring the shopping experience to each individual customer, businesses can create a more unique and engaging experience that will keep customers coming back for more. In addition, personalization can also help businesses increase sales and conversion rates. Customers feel more connected to their purchases when they are able to make personalized choices.
At present, there are various types of data retailers can use to customize the customer experience: browsing history, social media data, purchase history and preferences, mobile usage data, device type detection – all these provide relevant information about what an individual might be interested in buying. With this information at hand, retailers are able to offer personalized recommendations with higher relevance than before.
8. Retargeting will pay off big time.
If you’re not already using retargeting as part of your ecommerce marketing strategy, you’re missing out. Retargeting is a powerful way to keep your brand top of mind with potential customers, and it can be highly effective in driving conversions. It’s all about repetition; the more often potential customers see your products on their screens, the more likely they are to buy them.
Retargeting also helps you stay on budget; rather than paying for expensive banner ads or push notifications that only reach a small number of people, this tactic relies on the power of digital ads that are seen by many people at once and therefore cost less per person reached.
9. Get real about chatbots
Are chatbots really the future of ecommerce customer service? It’s hard to say. What we do know is that they’re becoming more and more popular, with 57% of consumers saying they’re willing to use a chatbot to get quick answers to their questions. The majority of this sentiment came from millennials, who make up three-quarters of all chatbot users.
10. The rise of AI and VR will change everything.
The rise of artificial intelligence (AI) and virtual reality (VR) will change the way we interact with technology and the world around us. Here are 10 ways AI and VR will change everything in the next few years – Self-driving cars: As self-driving cars become a reality, the roads will be filled with vehicles driven by computers instead of humans. Self-driving cars can get rid of human error that is responsible for 95% of accidents on the roads today.
Conclusion
Ecommerce is constantly evolving, and what was popular last year may not be relevant this year. That’s why it’s important to stay up-to-date on the latest trends so you can stay ahead of the curve. In the past few years we’ve seen a rise in high-end fashion retailers, AI innovations being incorporated into customer service systems, and ecommerce giants like Amazon dominating marketplaces. If you need help getting your online store off the ground, don’t hesitate to hire eCommerce developers who can bring your vision to life.
