Every Digital Marketing Company in India has a primary focus on digital transformation. Most organizations have become customer-centric, requiring them to implement digital marketing in every sector, even handling customer support.
Approximately 75% of transformations find a place on the CEO’s agenda, with executives perceiving innovation and growth as a method of increasing revenue and being more customer-centric instead of a cost-cutting tool. However, not all digitization projects are effective.
Year after year, McKinsey’s research shows that the success rate for digitalization remains around 30 percent. In contrast, it drops to 11 percent or less in conventional industries such as oil and gas and healthcare.
Organizations do not always see the intended outcomes and frequently fail to realize the long-term effect of digital transformation. These digital integration programs are sometimes even terminated owing to unique problems encountered along the road. Therefore, the need for a digital marketing agency in India is increasing.
Three Digital Transformation Challenges and How to Overcome Them
Digitally managing employee resentment and finding solutions for specific talents through digital transformation.
Employee acceptance and its influence on culture and organizational structure are significant barriers to digital transformation with most businesses. You cannot achieve your objectives unless the whole company, or at least the vast majority, supports you. In addition, most of your colleagues may feel worried about their employment security as a result of these developments, which may have an impact on morale or productivity.
Furthermore, there is a considerable talent gap in accomplishing the sort of transformation that the majority of digital organizations require. It is challenging to find data-driven business analysts, qualified cloud architects, IT program managers, and cybersecurity jobs.
It is not easy to maintain momentum unless there is an org-level buy-in for introducing digital procedures. A sound change management strategy, which includes a plan for aligning and managing employees to new procedures and tools, is a smart beginning step.
Suggestions for overcoming the challenge:
- Communicate clearly the expectations, duties, and responsibilities of workers and their involvement in the larger transformation vision.
- Receive frequent updates and work with your team to accomplish the objective of your digital campaign.
Being versatile and adaptable to changing client’s demands
Humans live in an economy based on their experiences. Customers place a premium on how they interact with companies now more than ever. Anticipating consumer demands and changing the customer journey is key to creating great digital experiences.
The COVID-19 problem has changed the way customers interact with brands. Customers want more personalization, faster replies, and the ability to communicate with businesses across many channels.
With such escalating expectations and rapidly shifting client wants, organizations can no longer be happy with a single massive digital transformation. In addition, organizations face difficulties when perceiving digitalization as a one-time exercise rather than a continuous process.
Businesses must be nimble in examining how they may further capture digital possibilities to deliver joy across all client touchpoints after digital adoption.
Suggestions for overcoming the challenge:
- As the number of online interactions and digital channels grows, seek to provide an omnichannel experience with the services of a digital marketing agency in Mumbai that meets increasing customer expectations of seamless customer journeys.
- Establish a customer-centric culture. Take, for example, Zappos. Despite entering a crowded field, they chose to differentiate themselves via great customer service, staff training, and culture. When they placed their consumers first, they were able to shift course and supply what their customers needed.
Leaving behind sluggish, antiquated business concepts and systems
Every firm depends on products or services built with the concepts and methods that have allowed it to thrive to this point. However, that heritage may often be even more of a nuisance than an advantage.
Kodak is a well-known example of a company that failed to evolve from a profitable but antiquated business strategy. They created the digital camera long before it was even widely known to the public, but instead of capitalizing on the chance, they chose to sit on it since it endangered the heritage film business.
Traditional operational models and legacy systems have significant maintenance costs and are viewed as impediments to digital transformation since they are difficult to adjust to changing client expectations.
Suggestions for overcoming the challenge:
- The executive team should lead the charge to shift away from old paradigms. The leadership team must prioritize customer-focused initiatives and coordinate the teams to move quickly. It can be accomplished with the help of a digital marketing agency in Mumbai.
- Begin with trial initiatives, such as small-scale process automation or innovative collaboration software for one department to demonstrate the effectiveness of new digital prospects before embarking on a large-scale digital adoption strategy.
Conclusion
With the advancement of technology, Digital Marketing Companies in India of all sizes should turn themselves into digital firms, whether small or large. It is no more a question of firms “deciding” to reform; instead, it is a question of “how” to carry out the transition.
While most 21st century decision-makers realize the importance of digital transformation in improving corporate operations, many associates the process with the disorderly implementation of complicated technology.
