Auditing is not at the bottom of my list of things that cannot be overlooked in SEO Services. Why? Because it is an SEO audit that assists you in determining whether anything is preventing your site from ranking highly.
An SEO audit is a process of determining how well your website is optimised for search engines. It will assist you with:
- Determine whether your current keyword strategy is effective.
- Discover new content ideas,
- Determine and resolve technical issues that may have an impact on rankings.
- Examine how visitors engage with the website.
- Make certain that your website is authoritative.
An SEO audit should ideally uncover why your site hasn’t yet risen to the top of search engine results pages (if it has, great; you don’t need my advice). Furthermore, if done correctly, it may reveal a couple of new development chances. However, if you are merely planning to launch your website, go through the website launch checklist before beginning the SEO Services.
This post will guide you through a comprehensive SEO audit, whether you are a business owner or a digital marketer.
1. Examine your present keyword rankings
Remember the golden rule of an SEO audit: it should always begin with determining where you now stand, i.e., your site’s current position.
This phase entails tracking your keyword ranks, assessing your progress over time, and comparing your rankings to those of your competitors.
It will assist you to realise how successful your present SEO approach is if done thoroughly. You will also be able to assess the overall competitive landscape and your position within it.
I recommend two methods for checking your current term rankings: Google Search Console (GSC) and Rank Tracker. Google Search Console is the quickest way to verify your rankings.
This is the information you require. To find the keywords that generate the most traffic or rank higher, you can utilise filters and metrics in ascending/descending order. Return to the chart and pick the appropriate time to see how far your site has progressed over time.
The graph will illustrate how your site is performing and whether its visibility is increasing or decreasing.
However, GSC is not comprehensive enough to conduct a thorough audit (for example, you cannot use it to evaluate your competitors’ rankings). So, let’s try something more meaningful – Rank Tracker.
Download the programme and start working on your website’s project. During the setup process, you can connect your Google Analytics and Search Console accounts, indicate the terms you wish to analyse rankings and select your favourite search engines.
When you’re done, navigate to the Target Keywords module Ranking Progress. You will be given a list of your ranking keywords and pages and their position in the SERPs.
You may also use the Difference metric to see if your rankings have improved or declined. However, monitoring it with the Progress Graph and Rank History tools, where the information is presented and easily digested, is even more convenient.
Because the Rank Progress module does not give historical data for your ranks, your rank progress history will begin after the first audit. The final thing we should look at right now is your competitors’ rankings for the same keywords. Click Preferences at the top of the dashboard, then Competitors. Enter your SEO competitors’ names and click OK.
Step 2: Search for low-hanging fruit
You can’t audit for low-hanging fruit unless you know what terms your site ranks for. So double-check that you haven’t skipped the primary point.
At this point, we need to seek pages that aren’t ranking high enough in the SERPs – #10 and lower. These pages only require a minor boost to reach the top ten places, perform as expected, and bring in a lot of traffic.
Finding low-hanging fruits is my favourite aspect because it requires little effort and yields quick returns. Low-hanging fruit can be found in GSC. Go to the Performance report > Pages and adjust the position filters to “Greater than” 10.
