If you’ve ever returned home with a full stomach only to find a door holder at your doorknob, announcing an opening for a brand new barbecue restaurant in your area or a small flyer tucked in front of your door, displaying the menu for the restaurant right around the corner, then you’re aware of how effective marketing through personalised door hangers is.
However, marketing with door hangers is a frequently overlooked tool in the arsenal of small-business marketing. This is regrettable, considering that door hangers are the most cost-effective method to spread the word about your business.
In this article, we’ll discuss the benefits of door-hanger marketing and explain why it might be a perfect choice for your business. In addition, we’ll provide a few suggestions to increase responses to your doorknob-affixed advertisements.
The Advantages Of Door Hanger Marketing
Door hangers may be seen by some as the equivalent of a “poor man’s postcard” ; they actually offer some advantages in comparison to direct mail campaigns.
In the first place, they’re evident. Because they’re sent right to doors, and not placed with junk mail that’s in mailboxes — something that a lot of people throw away in a flash -they’re almost impossible to miss.
Additionally, since official notices like utility bills and missing deliveries are usually displayed on doors with hang tags, people are likely to read the message. If you’re looking to capture an interested customer’s attention with the least amount of money, door hangers are an excellent alternative.
Strategies To Increase Response Rates
As you can see, door-hanger marketing comes with a number of advantages which give it an advantage over other forms of marketing and mailing services. To make sure that your campaign will yield the return you’re seeking There are some points to think about before you jump in and begin creating an individual door hanger with glitzy, full-colour cardstock.
Study For The Population Trends
Before pulling the button on a door hanger marketing campaign, it is important to be aware of your target audience. A little bit of research can go an enormous way in increasing the efficacy of a door hanger advertising campaign.
Create a customer profile in order to define your customer base Then, you can use the demographics to identify which areas within your area are most likely to require your services. It isn’t wise to offer lawn care services in a neighbourhood filled with condos and apartments for instance. For the highest return make sure you focus on the areas that are most in need of your services.
Set Your Goals
Experts have identified whom she’s looking to reach — people within a radius of 2 miles She must define some objectives. Shelf wobbler is determined to spread the word to people in the community about her business and she thinks door hanger marketing could be a great method to attract attention while preserving the capital she will need to pay for the cost of opening.
When she has set her goals at the beginning, experts can determine whether her door-hanger advertising campaign was effective. With a defined measurement of the success of her campaign, she will be able to discern the things that worked and those that didn’t and allow her to plan future door hanger campaigns more strategically.
Choose The Best Printer
Although you may have several printers which offer door hanger printing, you must be aware of a few factors before deciding which one to choose to use. For instance, if you already work with a particular firm for printing their business cards, you may be able to combine the cards and door hangers to receive an even lower rate of printing.
It is also important to think about the time frame for turnaround. In this way, she has to ensure that all of the shelf talker orders are ready to go on the market, which is why she selects a printer that will complete her order within three business days. If you’re also running an event that is time-sensitive you’ll need to be aware of the number of business days it takes your printer to produce the final product.
Also, think about the materials you use. While you can go on the internet and goody-eyed over the thick die cut stocks printed in full colour and a glossy cover that has UV coating, the recipients are likely to only touch the door hanging for a few minutes. It’s therefore better to focus on an attractive and memorable design instead of focusing on extravagant materials.
Keep Designs Simple
Keep in mind that people go through and then discard door signs. Utilise striking colours and images, large headlines and a clear and clear message. Do not try to advertise more than one main benefit per flyer.
A captivating coupon, paired with a compelling copywriting style and a clear appeal to actions, can help to increase the likelihood of a successful conversion (and the probability that the customer will hold your flyer). Of course, you must include your contact details prominently in the hanger for your door.
Track Response
Don’t bother setting up separate phone lines or calling customers to ask their demographic data. Make use of technology to find out where your leads come from.
Do you remember the coupon you’ve put on your door hanger? If people decide to take advantage of your special offer, you’ll be able to tell instantly where they came from.
With your pitch in mind you won’t be a snitch should someone walk in and ask you what you do. Make sure you dress professionally so that you can make a great impression.
Gauge Your Success
After your campaign has ended, take a moment to review the outcomes. What was the ROI of your investment? What was your response rate?
Keep Growing
Custom-designed door hangers are a great option in a myriad of companies. In Experts’ case they proved extremely efficient in generating interest and attracting new customers to their sandwich business. If you’ve not considered hanging door hangers as an advertising tool for your small-scale business, now could be the right time. They are inexpensive and have very high-visibility.
