The goal of interactive displays is to improve the user experience. As a result, this technology has a wide range of applications.
Designers, architects, and other stakeholders are not always aware of the breadth of options available.
To draw more attention to these options, you must first understand their advantages and disadvantages, as well as examples of how they are used.
The first step in starting a new interactive display project is defining the story you want to tell; this story decision will influence the technology decision.
That is the basis for all great experiences. When considering the audience, those requirements appear different. Employees, shoppers, visitors, residents, or guests could all be present.
Who you interact with in the space will shape your goals and the technology you use.
The Advantages of Interactive Displays
From the practical to the entertaining, interactive displays provide numerous advantages, including:
- Providing self-service options for customers improves the customer experience while reducing staff workload.
- More immersive stories that go beyond the static.
- Employee collaboration is being improved.
- Providing ways for visitors to be guided with wayfinding displays.
- By providing a more tactile environment, we can promote greater equality and inclusivity for visitors.
Allow Users to Get Information and Complete Tasks with Interactive Digital Signage
For many years, digital signage has been a fixture in restaurants, shopping malls, airports, museums, and corporate offices.
It has since become interactive, which engages those who come across it.
It has a wide range of applications, including information delivery, check-ins, self-service ordering, and automating customer-facing functions.
In addition to these digital signage staples, they can also support an immersive installation.
Farm Wisconsin Discovery Center creates a farm work simulation using digital screens and other AV technology.
Other examples include the Hyosung Experience Center.
It uses touchscreen digital signage to tell the brand’s story.
The National World War I Museum and Memorial’s interactive digital signage also helps the environment.
Visitors can look at personal stories from the time through interactive displays and simulations.
Allow Visitors to Explore with Interactive Wayfinding Systems
It is critical to help guests find their way around your building.
They can easily map out their journey by installing interactive wayfinding systems.
It can indicate the location of attractions or stores and important messaging about restrooms and amenities.
Airports can be challenging to navigate, which is why interactive wayfinding is so effective.
The installation at LAX’s Tom Bradley International Terminal greets passengers based on their experience, whether they are arriving or departing.
At the Grove Google Experience, navigation is also personalized. Real-time data allows for customized messaging and the display of interesting facts for visitors.
Inspire Visitors to Interact with Interactive Tables
In museums, visitor centers, and attractions, an interactive table can be a great centerpiece.
They add to the world around them and entice visitors to learn more.
They also use RFID technology to recognize objections.
Touch, gestures, and even smartphones can be used to interact with an interactive table.
The benefit of interactive tables is that they frequently allow multiple people to interact with content at the same time.
This frequently increases the amount of time they spend in these areas and provides a one-of-a-kind experience.
The Battle of Bannockburn Visitor Centre, for example, has a touchscreen-powered War Table.
Users can compete and control the content.
The interactive tables in the Future Energy Chicago simulation game are another interesting example.
Visitors compete in five interactive stations to redesign future cities.
Here are some examples of how spaces deploy interactive video walls:
- Creating discovery zones out of static timelines: A 60 x 9-foot interactive LED video wall display is included in the National Comedy Center. Visitors can connect comics and activate footage.
- The Cox Discovery Center embeds a video wall into architectural columns to deliver impactful stories. They blend in with the surroundings. Touching them teaches users about the company’s values and history.
- Visitors become creators: The Skydeck Experience at Willis Tower takes sightseeing to a whole new level. Guests can post their thoughts on social media and create drawings and messages using integrated LED columns.
The Evolution of the Interactive Displays
The above installments are all made possible by field innovation.
The evolution of interactive displays continues. Innovative technology and broader integration with these technologies are the driving forces behind it.
Furthermore, advancements in networked control systems continue.
Some of the emerging technologies that are essential to interactive displays are as follows:
- Infrared (IR) touchscreen: This type of touchscreen recognizes gestures by using LEDs and sensors.
- PCAP (Projected Capacitive Touchscreens): These screens use a large number of indium tin oxide (ITO) conductors to improve touch sensitivity and multi-touch support.
- Frustrated Total Internal Reflection (FTIR): Uses user pressure to deliver content to an acrylic screen.
They contribute to improving both the consumer experience and overall performance.
These components also allow for touchless interaction via gestures or smartphones.
This is a significant shift in the interactive display, brought about by a focus on public health.
Touch-centric interactive was once the norm.
By switching to touchless, you can preserve the experience while also ensuring user comfort.
It improves everyone’s access to the entire installation.
When you download our new guide, you will find more information on the touchless trend.
Another technological advancement is the use of RFID for more personalized experiences.
RFID-enabled displays can collect data by reading other elements.
They can customize what the person sees based on that data. The International Spy Museum perfectly exemplifies this.
Visitors’ lanyards are scanned by the interactive displays, which then display their personal spy success.
The advancement of technology also contributes to safety.
Wayfinding displays that integrate with real-time data are one example. Security, surveillance, and access controls can also be used with interactive displays.
Alarms, surveillance, access controls, and intrusion detection systems can all be integrated.
This can be critical if a threat or emergency requires the space to be evacuated.
