We have previously discussed the significance of marketing plan research in the healthcare marketing agency and how advertising for physicians is feasible. Nowadays, it is almost essential to do it to get noticed compared to the competition!
Healthcare Marketing: 5 tips to be found by future patients!
Today we will give you five tips to put into practice immediately to intercept your future patients and contact you in case of need.
Savor the moment!
Do you already have a website and geo-localized medical marketing? It might seem trivial, but if you are not present online, you do not exist. In times of need, most people search the internet for the most suitable specialist to solve their problems, which also happens in the healthcare marketing agency. If you don’t have a website or you have one that is not curated, not updated, or not well positioned on Google, people may never find you or, even worse, get a bad idea of your professionalism. Periodically update your website, create or maintain your geolocation through Google My Business and regularly check your online presence.
An unsatisfied patient, or a competitor of yours, may speak ill of you on social networks or a forum, and you may never know!
Encourage word of mouth from your current patients
Such as? Pampering them! Make your office a pleasant and comfortable environment. Maintain communication with your patients, both during treatment and after the visit. Follow-up can make a difference!
Please make yourself available using social networks: through a Facebook page, you can keep in touch with them by publishing interesting articles and suggestions and answering their doubts and curiosities through private messages. They will feel pampered and will certainly be willing to speak highly of you to their friends and family.
Intercept your future patients in the place where they spend the most time: social networks
Doctors often don’t include social media marketing in the healthcare sector, especially when it comes to paid promotions. Mistaken!
Activate Facebook ADV campaigns (Sponsored posts on your Facebook page) well targeted to your territory and your real potential patients (get help from a professional if you have difficulty).
Currently, it may be advantageous to “give” users brief podcasts (audio pills) or small PDFs (five to ten-page documents) containing helpful tips for addressing specific needs—for example, less serious but very widespread diseases related to your specialization. You will become a trusted professional and bond with them even before you know them.
Organize information events
You can organize different types of informants, workshops, seminars, and webinars. Maybe involve other professionals who can support your work. For example, suppose you are a breast doctor. In that case, you could organize a free seminar in which, with the support of a psychologist, you can also address the psychological aspect or a nutritionist with whom you can explore the right diet during a period of illness.
Using a little imagination, it is possible to find ideas for interesting events even in the specializations that seem more difficult.
This will help you not only to offer a more comprehensive seminar but also to create strategic alliances with your colleagues.
Leafleting campaigns
Organize a flyer campaign in your area, especially if you have recently opened your new studio.
A good way to make yourself known is to distribute flyers in your neighbors’ mailboxes or, even better, in the meeting points that frequent people who are in target with your services. First, however, we advise you to contact a graphic designer to avoid falling into banality! Even the eye wants its part, and small and grainy images accompanied by black writings on a blue background do not help at all.
Basic rule: get noticed by staying professional. All-time!
Remember that there must be the concept of measurability at the base of every advertising communication.
Insert a small discount coupon, perhaps a first free cognitive visit. Always put an expiration date on the offer so that you can measure the real returns.
Want to get more tips on how to improve your healthcare marketing? Let’s stay in touch!
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