Did you know that over 90% of customers research products online before making a purchase?
That is correct.
In reality, a search engine like Google is the starting point for 93 percent of all online conversations. The act of picking up the phone has taken on a whole new meaning. You’re not picking up the phone to dial anymore; instead, you’re picking it up to search.
This is search engine optimization in a nutshell (SEO).
If you’re a sole trader or a marketing manager responsible for increasing brand visibility and generating leads, contacts, and income, search engine optimization is the most effective approach to do so.
This is when small business SEO pricing packages come in handy. It’s a lot more difficult to look well on Google than it is to put up a website. In reality, Google examines over 250 primary ranking indicators before placing your site on page one of their results.
Important Things Included in SEO Service Package
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Technical SEO
In a nutshell, this is about ensuring that your website is in good condition and that it communicates with Google’s algorithms in the way that they prefer to be communicated with. It is possible to appropriately install an XML sitemap and meta descriptions. All of these upgrades, including Google Analytics, are critical and must be checked and completed if your site is to function properly.
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High-quality content
If you don’t tell them who you are and what you sell, how can they learn anything about you? The same may be said about Google. You’re merely a great-looking site with things to click on if you don’t have content outlining your products and services in detail. Because they aren’t sturdy enough, websites with low-quality content fail to rank for high-volume keywords. One of the most important aspects of any SEO plan should be content.
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Website optimization
Once you have a good strategy and keywords in mind, you should begin optimizing your site with engaging content and technical SEO. Unique information about your products and services, as well as adherence to Google’s Webmaster Guidelines, are key components of good SEO services packages.
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Authoritative backlinking
Having your company’s website link to other high-quality sites increases your online credibility. That’s something Google adores. Having your site link to low-quality and dangerous sites is the polar opposite of that. “I’ll build you 500 backlinks in one day!” you may have seen claims from companies or freelancers. It’s a snare. The majority of the time, these services are reasonably priced. Remember that you get what you pay for, and poor work could cause you a lot of problems down the road.
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Weekly + monthly reporting
How will you know whether you’re getting the outcomes you want? Reporting. This is a measure of a company’s capacity to be open and honest with its customers. Even better, a highly-experienced and capable marketing agency should be able to provide you with a unique dashboard for your SEO pricing packages, where you can monitor activity, critical metrics, and lead generation results.
How does hiring an SEO firm help you save money?
The penalty for not knowing what you’re doing under Google’s Webmaster Guidelines is severe.
For one simple reason, hiring an SEO company for your small business saves you money in the long run: they either generate results or you fire them.
Most SEO pricing packages charge less per month than a single marketing staffer, plus you’ll have more than one person working for you if you hire a company.
