The latest craze is QR code marketing efforts. Because of the expanding smartphone-browsing populace and the capacity of iPhones with IOS 11 to scan codes simply with the camera’s phone, the usage of QR codes in marketing is gaining traction. However, this advantage is not limited to iPhones; Google Chrome also has its own QR code scanner to make your life easier.
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Marketers bursting with fresh ideas and incentives are increasingly driving the growth of QR codes in marketing efforts. Still, no one wants a barrage of text messages and alerts from codes they’ve scanned when they open their phone.
Brand awareness is critical for a business, and QR codes are the new way to show the world who you are, according to a slew of marketers from various industries.
As a result, this post will include a list of the top 10 ideas for QR code marketing campaigns.
Ideas for QR Code Marketing Campaigns
Despite the fact that QR codes are currently used for marketing purposes, this was not the original goal. They were developed by Denso Wave in Japan as a tool for efficiently stocking automobile parts in the automotive sector.
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With the use of QR codes, you may apply the following ten ideas into your marketing strategy:
Advertisements, brochures, and flyers
Creating a brochure or flyer with a QR code is a good method to get your service or business noticed in the offline world. This QR code can be used to link to a website, a coupon, or even a competition. Make something for your customers that is both fascinating and valuable. You want to pique their interest in what you have to offer, so provide some explanations as to why they should scan the QR code you’ve provided.
Merchandising
Include QR codes with product information in your merchandising. Anything you can conceive is conceivable, but consider a collector’s item, such as a limited edition figure. If you include a QR code on a small card inside the box with information on the limited edition and its unique features, the customer will be even more interested.
Packaging
This option is already being used by several brands. Because the product designer can simply add the QR code to the packaging project, it is one of the simplest ways to include one. If your products are in the food sector, you may include several recipes in each product while also promoting your other items by include the ingredients required for the recipe.
Profiles on social media
Use QR codes to be prepared for networking meetings and to quickly promote your social media profiles. You can store the QR code as an image in your gallery so that the other person can scan it with their phone. You can also include a QR code in your email signature, résumé, etc. To display your contacts your online resume, connections, and more, print your QR code on your business card.
Discounts & Coupons
Create promotional campaigns and embed them in printed QR codes around your store, as well as in publications and brochures.
Take a look at emart’s incredible marketing strategy in Korea, which used a unique QR code to boost sales during lunchtime.
Podcasts and audio books
Use a QR code to link to your most recent audiobook or podcast. There are an endless number of titles available; make sure yours stands out by giving customers with promotional materials for your audiobook or podcast, which you can place in mailboxes or distribute at connected retailers.
Tests
Do you own a company that specialises in education or do you work as a teacher? Add QR codes to lessons so that students may quickly access the test at the end of each lesson to review what they’ve learned.
Newsletters
If you have a website or blog, you should understand that your email list is your business, and if you’re going to a trade show or networking event in an area connected to your business, be the first. Make a business card or brochure with a QR code that links to your opt-in pop-up or landing page. Ascertain that the landing page is optimised for conversion to ensure that you receive those emails.
Audio Tours
Audioguides are used by museums to show their artwork. If you run an exhibition gallery or a private museum, utilise QR codes to engage visitors by linking to an audio tour or even a phone so they can listen to and comprehend what they’re seeing better.
If, on the other hand, you run a tour company or have a tour app, you can generate QR codes for specific areas that visitors can scan to learn more about the site or monument.
Surveys
Linking QR codes to a survey is another wonderful approach to get information about your clients or even your services. Place them in the queue or in the receipts. This manner, you may collect feedback from customers who are in line or have already purchased one of your products.
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