Since the last decade, the concept of the Great Web Designing has become indispensable. A question remains etched & unanswered in people’s minds, “How much of a website’s success can be attributed to the Visual Appeal?”
To answer those questions, we have decided to publish today’s article:
Reason No. 1:
Many People Judge The Book By Its Cover
Since good web design has become a need of the day, everyone looks at it the first way when it comes to selecting a website that could help them with their business needs. So whenever people visit a website, they try to judge it from the first glance, which is a website design.
Thus, web design is the first impression that is cast on one’s mind.
Evidential Fact: Users form the opinions about the design in merely 17 ms.
Reason No. 2:
It Communicates With Your Interests & Hobbies
Visual Appeal is always said to be building the emotional relationship between the user and the website.
It is a common tendency for humans to connect better with the hobbies and interests they are teaching. If we look at our browser history, it represents the choices of our lifestyle.
Reason No. 3:
Cover the Less Convenient Aspects of Your Website
Your website may also have less convenient aspects which you may want to hide. You know what, a good website design can help you with all that. You can hide your flaws and reflect out the good in you.
Reason No. 4:
Evokes Emotion
We’ve all heard the phrase – ‘A picture is worth a thousand words.’ It is relevant when it comes to communicating on a more emotional level. You usually convey the connecting feeling with your audience through photographs and other visual elements.
Reason No. 5:
Designs Can Call For Action
A good design has the power to call the users to take the required action. Only an impressive design can help you make more conversions.
How to Create a Visually Appealing Website?
No matter how amazing a product you have, if your web design fails to establish an atmosphere of credibility, no one will buy it. Credibility matters a lot. What Builds Credibility? The following factors build it:
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Designing & Color Theory
An efficient web design and color theory are the primary pillars that build credibility. You must understand which color would be better for your website based on your website.
If you want to develop a color contrast, you must ensure that the contrasting colors convey a good feeling.
You know what?
Web Design Services by Kinex Media never give you a chance of complaint against designing & color theory.
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Clear To Get
If your website is possessing the abilities to reflect things clearly, then people are more likely to spend significant time on your website. A help desk feature in the contact pages and the live chat should be there.
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Consistency
Bringing Creativity to the website has never been easy. So, while going with the flow, people usually forget the consistency aspect. Without consistency, we can’t convey the message appropriately.
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Pictures & Graphics
If your site includes good pictures and videos, you can expect to experience the highest traffic. But we have to make sure that the images and graphics must relate to the website’s theme.
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Videos
It would be best to include the motion graphics and videos on the website. It builds the Grabbing-Flow of the user. Videos keep the attention of the users gripped.
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Fonts
Fonts showcase the brand you want to represent. For example, if you sell antique goods, you must use the antique kind of Font like Hardinge, Hemera etc.
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Simplicity
Make sure you are creating simple websites. Simplicity is the key to a successful website. If you have a complex design in mind, you must know the simplest way to let your creativity out. Remember, not everyone is intelligent enough to understand intricate web designs.
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Don’t Use Duplicate Content
If you want your website to perform well, you must not have any duplicate content on your website. Google hates websites which make use of Duplicate Plagiarized Content. Moreover, if your user comes to know that the Content on your website is duplicated, no matter how meticulously you have designed all the website elements, it will not be liked.
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Whitespaces Are Important
A good website designer knows how to make the best use of the whitespaces. Whitespaces are quintessentially essential to provide ultimate serenity & calmness to your eyes. Too much filled webspace is never good.
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A Website Must Be Mobile-Friendly
A vast portion of people surf the internet through their mobile phones. So there is no point in keeping the website’s version reserved for the desktop. It must be converted to mobile versions as well.
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Your Content Should Be Personalized And Should Speak Like The Real Humans
People tend to connect more with the Content, which has a personal touch and conveys the information just like real humans do.
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Confirmation Of The Visitors’ Action
If the visitors have come out victorious in performing the required action like buying a product from you, you need to show them a screen that gives them confirmation.
Pro-Tip
Collect User Feedback before you push your site to LIVE
Select a group of the BETA Testers that provides you with feedback on elements like Navigation, Design & Major User Flows. If you are not willing to make changes based on their feedback, please keep suggestions in mind.
Our Final Verdict!
A good web design is accountable for converting a visitor into a potential buyer. There is no one-size-fits-all approach for bringing about the best web design; we have to research a lot.
Based on your website’s niche, it is suggested to thoroughly research ‘What your targeted audience likes the most about your business.’
Those mentioned above are some of the usual tips that every website must incorporate.
