According to current indications, even though Lego brand clothing will be developing an official line of adult-oriented merchandise, these items will only be accessible for purchase via the Snapchat app, which is now in beta testing.
Rather than using their credit cards, fans of the well-known block brand will be able to purchase items from the style range beginning on Wednesday by scanning a Snapcode with their phones – a QR code for Snapchat – according to the company. Customers will be send to an augment reality shop after entering the code, which will be accessible to anybody in the United States, the United Kingdom, France, and Germany, among other nations.
Millennial-friendly requirements such as a DJ stand and an arcade machine, among other things, will be available for purchase in the virtual store, where the attire that will be feature on Lego brand clothing life-size models will also be available for purchase.
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Lego Streetwear Comprises Pullovers, Shirts, And Covers.
An extra benefit will be the opportunity for residents of London to shop at a physical store for one day if they want to do their shopping in person. Everything, except a Snapcode erect on a plinth next to the power source on Eastcastle Street in the center of the city, will be withdraw from the power source, leaving just a Snapcode that will enable them to output to a company once it has been decommission.
A somber color palette consisting of black, white, and dark hues is include in this year’s Lego streetwear collection. It consists of pullovers, t-shirts, and covers, all of which are print with the Lego brand clothing and are available in several different sizes and colors. The business’s online media development head, Lea Sandell, told CNBC in an email that the company wants to capitalize on “the fashion sense and emotion” of recent college grads, according to the outlet.
The CEO of Lego, Sandell, said in his comments that the company is at its core an “innovative, dynamic brand,” and that “a component of it is investigating new advanced channels and innovations.” It was also brought to his attention that Lego brand clothing lovers would need to utilize a Snapcode to purchase their favorite toys.
PROMOTION
Older AFOLs, or adult Lego brand clothing aficionados, account for a significant proportion of the company’s consumer base. In the United Kingdom, one notable example is the television show “Lego Masters,” which aired on Channel 4 in 2017 and brought in multiple million viewers every week. The Architecture series, which comprises well-known structures and is very popular among lovers of the toy, is one of the most well-known and well-loved Lego sets.
The Lego brand clothing Corporation has given its blessing to the launch of a new range of adult clothes by Kabooki, which will be market around the globe. Since the company’s inception in 1993, Legowear for children has been available for purchase on Kabooki’s website. Fashion, outerwear, and accessories are all featured in the collection, and they are all made by mixing different brick combinations to create unique designs. The collection is divide into three categories.
It’s Hard To Emphasise The Value Of High-Quality LEGO Wear.
Since its inception, the Lego brand clothing has been synonymous with children’s toys, and the firm has long been recognize as a symbol of high-quality building construction. This trait has been use in the LEGO Wear children’s apparel range to create a more cohesive look.
The desire to be competitive when it comes to acquiring their attire is only normal in youngsters; in fact, it is precisely what they should be. Consequently, quality is given major consideration during the selection process, as well as careful consideration of levels of comfort throughout the procedure.
It is impossible to mistake the images and themes on Lego brand clothing for anything other than those associated with the firm, especially in non-problematic environments such as malls and shopping centers. Even though they are worn in non-problematic contexts, the LEGO Wear clothing line is decorate with graphics and doodles that may be recognize by fans.
The most well-know LEGO figurines may be find in the LEGO Wear collection regularly, which is a nice addition. The result is that Lego brand clothing is clothes for youngsters who are bursting with joy and excitement when they are wearing them.
There Were Several Young Folks In A Range Of Different Clothes In Attendance.
Children are distinct people, and the physical and mental development needs of a 1-year-old young lady are vastly different from those of an 8-year-old youngster, even though they are of the same chronological age. We begin putting together outfits as early as nine months of age to ensure that the garments have enough room to move and develop properly over time.
More than that, Lego brand clothing is extremely durable, to the point where it will not be harm even if it is drop to the ground on accident. With age, children and teenagers become more specific in their desires and expectations.
The NINJAGO theme is extremely popular among young boys, while the LEGO Brand Retail Coupons is fairly popular among young girls – it is for this reason that you can find LEGO Wear featuring images from a variety of LEGO themes, including the NINJAGO and LEGO Friends themes, on the market.
LEGO Wear is a new line of clothing designed specifically for children who are active and enthusiastic in all aspects of their lives. The line is now available for purchase.
