Coworking spaces have overtaken freelancers, SMEs, startups and even large enterprises today. Over 3 million people use coworking spaces and there are more than 20,000 coworking spaces globally.
The increased demands for coworking spaces due to their advantages have been compensated with the booming coworking spaces everywhere.
The coworkers from Coworking Space in Noida Sector 62 have been trying to figure out the extent of influence of coworking spaces, where they predict the future of technologists lying in and around coworking spaces.
Out of the millennial entrepreneurs and developers, 46% tend to use coworking spaces due to:
- The innovative ideas one could get from the coworking space atmosphere.
- The cost-effectiveness- cutting down 20-40% of expenditures of a traditional office.
- The rich amenities and safe maintenance that is free of cost
And likewise, there are a lot of reasons why the workers would prefer a coworking space over working from home or from a traditional office.
During these circumstances, the coworking spaces will keep coming up, and if you are a coworking space owner, your competition gets fierce.
Channelling the marketing campaigns and strategies in the right direction can help you win over the competition in the coworking space market.
Digital marketing is the most appreciable and easy way of being established and gathering clients for your space. Here are some of the best working digital marketing tips for your coworking space business.
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Build your website
Have a very neat and tidy website that provides your leads with the right information at any point of time.
While having a website, make sure of the following factors:
- Modern design
- Easy booking platform
- Status of each seat available
- Navigation bar
- Gallery of your workspace with photos and videos
- Good CTA
- Contact options
- FAQ
Look into SEO factors and optimize your website for local SEO. Also, make the site optimized for searches that are from distant laces about the coworking spaces in your area. Eg: If your space is in HSR Layout, Keywords like coworking space in Nagpur, will help to rank for the local searches.
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Have a complete profile on social media handles
Make a profile over social media. Try to have accounts over all the possible social media platforms.
This helps you reach out to an audience of all types. Advertisements, campaigns etc can be planned out well over the platforms.
Be consistent with posting on social media. It can be stories, posts, lives etc. But, be consistent.
- Make sure the websites are provided in the profile.
- Post about each member who joins your community.
- Celebrate each milestone of your coworking space on online space.
- Find experts in different fields to take over your account for a specified time to bring in diversity.
- Create events on Google and Facebook when you conduct an event at your coworking space as a part of the networking and publicity.
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Promote your existing client stories
Nothing beats the authenticity of a testimonial and it is your existing clients who act as the word of mouth.
Include their testimonials in your webpage, and also in your social media pages. You can feature their success story as appreciation posts.
You can also ask them to give you a shoutout being their hosts during their period of work.
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Cultivate the community on online space
There are different communities that work out to bring the coworking spaces together. Be a part of those communities and make yourselves visible to your audience.
This can be done by commenting and reposting the posts and blogs of other coworking spaces and other startups.
Focus on the SMEs, freelancers community who can be your target leads.
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Make maximum usage of content marketing
Content marketing takes you to the best results provided by the Intent to anyone who searches for the services that you render.
It is important that you stay alert in the game to rank higher positions on the SERP to get maximum leads and thus, customers.
You can make use of guest blogging with links directed to your page, publish informational blogs on your website, and use other SEO tips to make sure of this.
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Google My Business
Google My Business is one important way you can get your listings done, thereby being recognized.
Fill in all the important details regarding your coworking space that will help you be more authorized for the search engines.
Get your clients to update their reviews about your coworking space and update them from time to time.
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Create campaigns
Get in close conversations with your clients and know their difficulties. It can be the stigmas and issues prevalent in the professional field that has been troubling them from achieving their dreams.
Talk about it online and create campaigns to attract attention from the outside world. These campaigns can bring in a solution for the issues, as well as a way of publicity to your coworking space too.
Campaigns for existing social issues, and getting your clients to be a part of the same can also be effective.
But, make sure that you do not get involved in the campaigns that you are not interested in or do not stand for, but just for the sake of publicity.
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Perks for your clients
- Provide your clients with perks like discounts, coupons etc at nearby gyms, OYOs that will attract them to your coworking space.
- You can also try providing them with offers on online services like Cloud platforms, Office services etc which are paid and can be helpful for them.
- Get published by providing coupons on other events and programmes to extend your publicity to the proper audience.
- You can even launch a health insurance policy to the workers in your coworking space. Any freelancer or startup would face difficulty in the security factor which gets usually covered in the CTC provided by a traditional company for their employees.
Other than digital marketing, make sure you have a proper offline marketing strategy too that will help you get hold of the local market too.
Coworking spaces can provide room for a lot of budding startups and enterprises, making a lot of dreams come true. The happiness of being part of such a beautiful initiative is something that can take any coworking space further on a long journey.
Make use of digital marketing strategies to market your coworking space in the right direction.
