Brands on TikTok for Marketers to Follow in 2022
World Health Organisation (WHO) You are reading it correctly
Who knows WHO could make it to the most popular zone on TikTok? It has 2.9M users. This is quite an influencer to follow on TikTok for you to keep track of. Given that it’s an international health organization and not a fashion-related influencer. (buy Instagram story views uk)This is what makes WHO unique — its ability to create a multi-national communication system that makes everyone informed of WHO’s goals.
The campaign’s goal is to inspire people to follow appropriate handwashing methods to reduce the spread of diseases.
Users posted videos on their social networks, and the TikTok trend quickly gained momentum. #SafeHands was viewed more than one billion times within the first 48 hours following the launch in March of 2020.
Famous personalities like the Pussycat Dolls, Billy Porter, Mariah Carey, and Charli D’Amelio have all shared videos of themselves promoting the importance of handwashing on their Facebook pages. I was genuinely impressed by the way it raised awareness across the globe via innovative TikTok promotion.”
Marc Tonkin, Digital Marketer at @ kevmrc.com
There are two brands are available on TikTok to explore: Empire State Building & Ryanair
“My top two brands on TikTok currently are Empire State Building and RyanAir. Both of them are following an era of the brand making their products through a complete personification of the experience. They also use TikTok to take advantage of the trend, interact with their communities and make hilarious TikTok videos that feature their characters’ viewpoints.
Instead of specific campaigns to promote the brand’s overall social media presence as awe-inspiring, which means that each one of their TikToks typically fits into this story. (buy Instagram story views uk)They can assist marketers in improving the TikTok strategies by drawing attention to a few crucial aspects:
It’s not wise to consider your company’s social media (and particularly TikTok) appearance too seriously.
Have fun because that’s what draws customers toward you, at the time when they feel that you are authentic and fun.
Be imaginative! Marketers can make any company successful via TikTok, even if it’s not the most obvious.
TikTok’s primarily Gen Z audience will be attracted to your brand over the competition any time they can see you participating in trending topics and creating real and entertaining TikTok videos. Of course, you can also make TikToks. Don’t bother with the videos. It’s cool to be excellent.”
To all the fashionistas out there, Here’s Prada on TikTok
They employ a variety of bright colors, textures, charming characters, and captivating music to create striking visuals. This is a reflection of the high-end of the Prada seasonal collection.
In most cases, they only highlight one or two outfits and accessories on TikTok, zooming into the most intriguing aspects. (buy Instagram story views uk)It gives users a comprehensive view of the latest fashionable pieces, and the result is stunning. The brand can convey all the most delicate features of luxury marketing stuffed into a compact package.
It is this innovative capability to sustain the brand’s image and its culture even in a condensed format like Tiktok that many marketers, like me, are striving to emulate by utilizing our brands as well as team members who produce videos.”
Car lovers? Here’s BMW
“As a marketer, You can keep track of BMW via Tiktok. BMW is one of the companies on TikTok that has adopted an approach behind the scenes towards the app. The creative team of the car manufacturer utilizes traditional and innovative photography techniques to show viewers how some of their most memorable advertising images are created.
The vibrant and refreshing content encourages a youthful image of the brand, which is more in line with TikTok’s target group than BMW’s more traditional marketing.”
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Dr. Elizabeth Lombardo, Ph.D., Global Keynote Speaker
With just 302.1K users, BWM reaches almost 4 to 10M views per video. That’s exciting video content posted on TikTok. There are certainly lots of users and technology involved; however, take a glance at the following TikTok image taken with an iPhone:
Chipotle is a force for good by establishing a brand on TikTok
“The initiatives on TikTok that I enjoy most are Chipotle’s Boorito Challenge. It can engage with the TikTok community genuinely and entertainingly. The dance challenges offer viewers a relaxed vibe who are encouraged to make their contest versions.
Other fan-created contents that are popular among fans include Chipotle recipes and hacks. Still, the team’s behind-the-scenes clips were the most memorable for me as a marketing professional.
I believe that the TikTok brand account will aid fellow marketers in their approach by creating unique content that features behind-the-scenes footage and exclusive videos that aren’t available elsewhere. It is essential to be authentic to an advertising strategy’s effectiveness.”
Christopher Liew, Founder @ Wealthawesome.com
Are you able to tell the story? Then, download your cheatsheet with storytelling basics and rock on social media with your presence.
Flighthouse
“Flighthouse is an entertainment and media company created by Jacob Pace, and it is my account that I follow from the others on TikTok. The company produces top-quality videos, music, and additional content on YouTube, Instagram, and TikTok. They’re connecting increasingly in the world of Gen Z and millennials.
I love it mainly because it hosts numerous shows featuring social media influencers and famous people discussing topics on the web or playing amusing games.
Monitoring brands using TikTok and not just this one can assist marketers in several ways:
Increased customer engagement rates
Enhancing interaction with the audience
The chance to establish trust among customers.”
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