Whether you’re trying to sell a service or product, you need a solid website to help you get there. A solid website is a critical part of your marketing strategy, but it’s not the only factor. Here are five other elements of a solid website that will help you make your website as attractive and accessible as possible.
Visible Website
The best internet marketing agencies deliver innovative, cutting-edge experiences. Their website features a video that effectively conveys the entire message and makes visitors want to learn more. Not only does a solid website make a strong first impression, but it also shows how these companies work with cutting-edge companies. They even have a chatbot on their website that helps visitors get answers to their questions.
Secure Website
If you’re considering hiring a internet marketing agency, it’s important to choose the right one. ESP Inspire, for example, specializes in developing winning websites for businesses. The company will design your website for responsiveness, speed, and search engine optimization. The agency can also optimize your existing website for conversions and email marketing. The agency can also help you grow your email list through email campaigns and automated email flows. Finally, they’ll put your business in front of the right audience through professional SEO and PPC campaigns.
Fast-Loading Website
Website speed is important not only for search engine ranking, but also for client satisfaction. In today’s world, people expect instant results. If your website takes too long to load, you can lose up to 25% of your visitors. A fast-loading website affects your revenue directly.
Website speed is an important ranking signal that Google has used since 2010. Slow websites negatively impact your rankings. Aim for a minimum two-second load time. A quick load time will help you reduce bounce rates and boost customer confidence. According to Google research, a site that takes more than three seconds to load doubles the chance of a visitor abandoning it.
Moreover, a fast-loading website will allow Google to crawl your website more often, resulting in more content stored in its library and more opportunities to connect with potential buyers. Slow-loading sites also negatively affect your sales team. According to Strange loop, a delay in page loading time lowers the satisfaction of customers, lowers pageviews, and decreases conversion rate.
In 2017, it is imperative to optimize your website speed. Users will abandon a website that takes more than three seconds to load. To test your page speed, start by testing different sections of your website. This way, you will know which parts of your site are causing a problem. For example, you can eliminate unnecessary scripts and plugins that use bandwidth.
Optimal UX User Experience
In the digital world, a successful marketing campaign requires a great user experience, or UX. A great UX can turn a prospect into a paying customer. By offering excellent value to a prospect, you can increase your chances of securing their contact information and a possible purchase. Alternatively, a poor UX can make a prospect cold, meaning that they won’t give you any more time or money.
The first step in achieving an optimal UX for your internet marketing services is to create a user journey map. This will help you understand what type of user interaction each part of the product will have. By mapping out your user’s journey, you can better develop your UX Design and create a more enjoyable user experience.
The second step is to make sure that your website has the right information and that users are able to find what they are looking for. Often, the user will abandon a website because it is difficult to find what they are looking for. This means that it is crucial to consider the UX when creating your website.
User experience is a combination of user perception, emotions, and response. It includes factors such as the ease of use, accessibility, and convenience. Though user experience is commonly discussed in tech terms, it’s an incredibly versatile field. It changes quickly and is dependent on a user’s personal preferences.
Mobile-Friendly Website
Mobile is the future of the web, and a mobile-friendly website can benefit your online business in a variety of ways. It can improve your ranking on search engines and draw more organic traffic, which can lead to more sales. Moreover, it allows visitors to view your website on any device, no matter the type, and stay on your site longer. The best internet marketing services know the importance of creating a mobile-friendly website.
The number of mobile devices continues to increase, and people spend more than 5 hours using them daily. It is a huge market, and a mobile-friendly website can make this market more accessible to your customers. With 3.8 billion smartphone users worldwide, it’s easy to see why mobile devices are becoming more important to online businesses.
While mobile-friendly websites cost a bit more than desktop-optimized sites, it is much more efficient than the alternative. In today’s society, everyone uses a mobile device, and businesses that ignore this trend could be left behind. In fact, research suggests that nearly half of online traffic is generated through mobile devices. A mobile-friendly site will not only benefit your business, but also keep it competitive in the long run.
Mobile-friendly websites also help improve the load time of the website. People often browse on their smartphones, and an unresponsive website can drive them away. A mobile-friendly website will also boost the SEO of your site and improve the way audiences perceive your business. In fact, it has been estimated that 52% of users will abandon a website if it doesn’t load quickly enough on their phones. visit website
