Influencer Marketing Overview

The global influencer marketing market witnesses rapid revenue growth. The rising demand for Influencer Marketing from increasing numbers of enterprises worldwide escalates the market sales. Besides, vast befits that influencer marketing platform offers, propel the growth of the market. Social media has transformed marketing and promotional approaches for businesses. Easier access to advanced technologies and vast adoption of influencer marketing by start-ups, SMEs, and top-notch companies to drive growth, create substantial market opportunities. Rising users of smartphones and social media due to increasingly improving internet connectivity foster the market size, enabling creating innovative content without any investments.

Digital marketing is also coming up with digital identity and value of the brand for the companies inefficient way as compared to the traditional options. These factors are propelling for companies to adopt Influencer marketing.

Due to the outbreak of the covid 19 virus, there has been a pandemic crisis for nearly 2 years which create a huge negative impact on marketing companies. The decline of the economy has propelled companies for reducing their marketing plans. But the increased number of social media viewer’s number during the lockdown shows a good number too. This helped the social media influencers to maintain the potential subscribers well engaged. These factors actually have fuelled the whole influencer marketing growth in the pandemic crisis.

Market Segmentation

As per Offerings:

Service
Solution

As per Application:

Search & Discovery
Influencer Relationship Management
Campaign Management
Analytics & Reporting

As per Organization Size:

Large Enterprise
Small & Medium Enterprise

As per the End-user:

Marketing Agencies
Food and beverages
Automobile
Travel & Hospitality
Fashion & Lifestyle
Advertising and public relations
Travel and Tourism
Retail & Consumer Goods

As per Component:

Services
Solution

Regional Classification

As per the regional analysis that has been made, it is estimated that North America is presently dominating and is going to have a good share of the market in the coming years. There are also some key factors which consist of the increased number of smart devices number and also the number of social media users. Followed by it Asia pacific is also expected to show a good market share in the coming years.

Europe stands second in the global influencer marketing market. The presence of various notable technology providers and large deployments of influencer marketing platforms define the growing market landscape. Additionally, the growing numbers of medium and large enterprises with sizable investments act as significant tailwinds for the market growth in the region.

Asia Pacific influencer marketing is growing rapidly. Factors bolstering the market growth include the increasing adoption of social media platforms for marketing and large developments in AI technology to enhance operational performance boost the regional market growth. Furthermore, the growing population in various developing countries, increasing numbers of active social media users, and increasing smartphone ownership due to improving internet connectivity substantiate the region’s influencer marketing market share.

Industry News

IZEA an Influencer Marketing in the year 2020 introduced Brandgraph which is a platform of social intelligence that can process more than 400 million content on the internet.

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