What Are Hybrid Events? A hybrid event combines a live event with an online component, blending exclusive content and experiential set pieces to create a highly immersive experience. These events became increasingly popular, even before the COVID-19 pandemic hit the United States. Large corporations typically host these events. Here are some of the best practices for hosting hybrid events:
Creating a video showcasing your staff
Creating a video showcasing your employees at hybrid events is a great way to engage your audience while keeping the excitement of in-person events. Creating an exclusive video for your live event can include interviews and a question-and-answer session for the virtual audience. You can also use this video to attract more attendees to the hybrid event by offering a cheaper option to those who can’t attend in person.
In hybrid events, you must integrate a physical location and virtual space seamlessly to ensure the most successful experience for attendees. While it’s possible to use video to deliver the same content to both in-person and virtual attendees, it’s essential to consider the length of each session. Scheduled breaks are critical for people unable to attend the event physically. Also, speakers thrive on a human connection, so it’s essential to avoid making them sit in front of a computer for long periods.
The webpage for your hybrid event should include relevant information about the event, including a registration form, eye-catching imagery, and a compelling call-to-action. It should also feature FAQs and contact information for exhibitors and sponsors. In addition, prospects will want to share your event details with friends and family to help spread the word about your brand. The page should also be SEO optimized to attract a wide range of audiences.
Using a hybrid event platform
There are many benefits to using a hybrid event platform, including scalability. A hybrid event platform should be able to handle a high volume, a mix of in-person and virtual sessions, and accommodate varying event attendance. This means it should support various devices and formats, including mobile. It should also be able to serve as a central hub for attendee and remote speaker profiles, as well as other event technology.
The marketing insights generated from a hybrid event extend beyond the keynote presentation. By providing event attendees with the platform three to a month before the event, attendees can set up their online profiles, begin networking early, and generate data for post-event campaigns. Moreover, the platform’s content is available several weeks after the event, allowing for follow-up networking. Ultimately, a hybrid event platform is an excellent choice for businesses seeking to maximize the potential of their next event.
Hybrid events can help companies reduce costs by combining physical and virtual events. They can also help minimize event expenditure for both the organizer and attendees and lower an event’s carbon footprint. In addition, the swag from a hybrid event can add value to the event and provide a link between an in-person and virtual audience. Whether a trade show or conference, a mixed event is a smart choice for any business.
Measuring every touchpoint of a hybrid event
There are many ways to measure the impact of a hybrid event. While many assume revenue is the goal, you can also focus on metrics that show a return on investment, increase pipeline, and increase brand awareness. These metrics will help you choose the most compelling aspects of your event. You can use event management software to track your key performance indicators in real-time.
Gathering feedback from attendees is essential to the success of your hybrid event. Surveys and feedback cards allow you to learn what attendees liked and disliked about the event. You can also use these feedback surveys to improve your hybrid event. Feedback is crucial to developing your skills and producing an excellent hybrid event. By collecting feedback from attendees, you can enhance your event and make it better in the future. A great way to measure the success of a hybrid event is by measuring the conversions at each point of the process. For example, if an event is conducted primarily online, you will use a virtual component for the central part of the event. Streaming will allow passive virtual attendees to participate, but they will not be able to network or ask questions. These metrics can help streamline registration and make your event successful.
