We are catering marketing, according to the consultants of APRE Rome. Strategies for creating a successful business in the complicated food and beverage sector.
The general principles and mechanisms of modern marketing teach us that everything revolves around the customer: a restaurant, like any other business, must, first of all, take into consideration the needs, behaviors, desires, and expectations to create products and services aimed at your target audience.
To study and develop a marketing strategy for a winning restaurant, it is, therefore, essential to contact a team of experts who know how to follow all the crucial phases of the process. For years APRE Roma has been working alongside entrepreneurs in opening new businesses in the world of catering, dealing with all promotional, strategic, and administrative-fiscal aspects. Click here
Winning Marketing Strategies for Catering
The marketing plan for a restaurant is only one piece of a complete strategic consultancy for the restaurant. The plan must include several stages to be developed to define a winning strategy:
1 – Market analysis
The complete evaluation of the business, in which one’s resources are determined, a kind of inventory in which to establish:
- Strengths (elements of differentiation and competitive advantages).
- Weaknesses (disadvantages of the business compared to the competition, limits, and aspects to improve).
- Opportunities (favorable trends, market niches)
- Threats (competition, positioning, etc.).
2 – Competition analysis and target definition
It involves setting up a study on the restaurant’s competition by paying attention to offers and prices, types of customers, and weaknesses. Then, based on this and other data collected, it is possible to define one’s reference target around which to build the Food & Beverage offering.
3 – Definition of objectives
With all the information gathered, the restaurant marketing experts can establish the objectives of the business, both macro, and micro.
- Consolidate the brand with marketing objectives by defining its mission, values, and vision (the unique value it offers and how it stands out from the competition).
- Establish initiatives such as promotions, coupons, and advertisements to acquire and retain customers, on and off-line.
The importance of the web and social marketing for restaurants
A fundamental part of any communication plan concerns web marketing for restaurants, which establishes (based on budget, targets, and objectives) which strategies to implement or implement. Customers need to be able to find your restaurant online, and you need to work on your web presence. To do this, you need to:
- Create a functioning website;
- Enlist local food bloggers (for reviews and external links);
- Create the newsletter (e-mail marketing to build customer loyalty);
How does the marketing consultancy for catering work?
The consultancy produces a document divided into several essential points:
- Market analysis (which includes strengths, weaknesses, opportunities, and threats).
- Analysis of the reference target.
- Definition of objectives and consolidation of growth.
What is the cost of developing a marketing plan?
The cost varies according to the complexity of the project. First, contact us for a quote indicating the budget you want to invest in and some essential information about your food & beverage business.
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