While you must be thinking the only benefit of using boxes is to protect your material from environment, but this
is not the only reason to use boxes. Boxes can be used to give your brand unique logo which can
differentiate your brand from all the other similar local brands in the market. They can attract customers to a point
where customers can instantly buy your product without even noticing your brand name. Designs, printing, color and material of your
boxes play important roles in this. Remember how many times did you purchase a brand because you needed it badly,
the number will be quite low. Most of us when go to buy any product, we make a decision at
the moment of buying the product because of the product packaging that made feel good. Use suitable colors and printing:
When you are looking to entice more customers and attract them towards your product, using colourful packaging is the key.
You can go for a unique printing style to make your product insanely attractive. Quality of your printing will enhance
how your product looks on shelves. You must go for a floral or light color when used for packaging of
skin care products. Vibrant bold colours can be used when boxes are intended for lipstick, lip gloss or lip liner.
Dark black shades can be used in case of mascara. White shades go best for a clothing or shoes with
minimal design. If boxes are being used for soaps it is recommended to keep them simple with a little modern
touch. Different shades of green can go for herbal product intended to cure any kind of disease or condition. Foods
must be packaged in boxes with bold colors and delightful food pictures such as burger or fries to make people
crave for your food. Different types of printing can be used. Main types include Flexography: It includes 3 color printing.
it is cost effective and can be carried out with both water and oil based inks. Lithography: it can print
using maximum six colors so it can give a variety of unique printings with unique shades. Digital: This type of
printing gives more accurate results than flexography or lithography printing. No die cut charges because automatic cutting plate is being
used. It gives top notch printing results. It may be a little costly than other 2 options. Be creative while
making your box: Being creative is the main ingredient in manufacturing unique packaging boxes. Don’t be afraid try new things.
People love new designs, shapes and add-ons. You can choose to make simple boxes with little stamp showing brand name.
This will help people understand your true intention of saving the environment for the sake of humanity. Go with the
trend, use interesting imagery and humour to make your box fun. There are variety of options for shapes of boxes
such as rectangular, cube shaped, pillow shapes, tube shaped. Triangular, trapezoid, hexagonal or a pentagon according to suitability of your
product. These shapes can help you largely in differentiating your product because even a naive will remember the shapes once
he saw your product. It can let your product stand out from the crowd of other small businesses. Choose fun
styles and designs because they are liked by customers and your customer will fell special while buying your uniquely packed
product. This is especially true in case of makeup and skin care products. You can go for die cut style,
reverse tuck, forward tuck, tuck end, snap lock, bottom box, slotted container, hinged lid, folding box style, die-cut boxes, drawer
box style, gable boxes etc. you can add a handy to help facilitate your customers for take away. Explain your
product effectively with packaging: Write clearly about your product’s ingredient in order to increase transparency and help people understand your
brand more efficiently. when people see what they are going to buy is made up of all-good ingredients, they are
more likely to make a good decision. It is hard to trust a product without knowing what it is made
up of. Mention manufacturing and expiry dates. Use warning statements if any ingredient is being used in the manufacturing of
the product that can cause allergy to anyone. For example, if lactose is present in the product, give a warning
statement for lactose intolerant people. Write a little about your brand story. Make your story simple so people can relate
their stories to your brand to the possible extent. In this way people will be able to create an emotional
connection to your product and brand. Tell people about the sustainability, recyclability and eco-friendliness of your boxes. Make them aware
if any dye or adhesive is being used that can harm someone’s health. Use food graded material if box is
intended to pack food products. Also mention calories, saturated fats, unsaturated fats, and sugar, any vitamins, fibers and minerals present.
The more informative and creative is your packaging, the more value your product earn.
