If you’re not already acquainted with SMS marketing, this piece will teach you all you need to know.
SMS, like email, allows you to communicate directly with your clients. “Why do I need SMS if I already use email?” you may be wondering.
Excellent question! “Use both!” is my response. Text messages are an excellent approach to complete the communication chain and supplement your email marketing plan.
Text messages also have some distinct characteristics that make them an excellent choice for sending marketing messaging.
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Immediate Engagement
A notice will appear on the recipients’ phones shortly after an SMS Gateway Australia campaign is sent. Although it may seem minor, 90% of text messages are read within 3 seconds. Isn’t that crazy? So you can guarantee that notice is important!
SMS will get the job done quickly, whether you’re advertising a time-sensitive deal or delivering timely reminders.
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People Believe in Text Messages
I have said that 90% of SMS messages are read within 3 seconds, but it pales in contrast to the total open rate, which is an incredible 98 percent. To put things into perspective, email has an average open rate of 20-30%.
People trust text messages, so you can be certain that they will read what you have to say.
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In a mobile-centric world, SMS marketing is mobile-friendly.
People are constantly on the go in today’s society, and mobile phones are always with us. Why not use that phenomena to improve your customer relationships?
The statistics are clear: 90% of American adults possess a mobile phone. SMS messages, at 160 characters, are the ideal bite-sized bits of information for your clients to rapidly absorb and retain.
- SMS Content Versatile SMS messages are effective tools for raising awareness and motivating action both online and offline.
Sendinblue allows you to tailor SMS message content for each recipient, exactly like emails! SMS messages may include both text and active links. That is, you may utilise them to generate traffic to your website or in-person visits to your company.
- Marketing campaigns SMS messaging is inexpensive. SMS is one of the most cost-effective methods to interact with clients. With a cost of around one cent each message,
For example, in the United States and Canada, SMS marketing costs roughly one cent per message, making it very economical for small firms and scalable for big corporations. To put it another way, you can reach 1,000 clients by text message for the price of a cheeseburger (or, if you prefer, a couple of tofu street tacos).
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Delivery and Engagement Rates Can Be Measured
While SMS marketing is fairly dependable, it is still necessary to monitor campaign deliverability. A good SMS provider will deliver real-time marketing results. This displays the number of persons that got your SMS, as well as the number of unsubscribes and bounced messages.
Link shorteners (such as bit.ly) also allow you to build trackable, branded links for your campaigns. This means you’ll be able to monitor every part of your campaigns and transactions.
What Kinds of Businesses Use SMS Marketing?
Still not persuaded that SMS marketing has practical applications?
It’s a lot more prevalent than you would think. It may be easy to detect who isn’t utilising SMS marketing these days. But I believe it is more beneficial to show you who is!
Here are a few creative ways that actual companies are utilising SMS marketing.
Coupons, purchase confirmations, and delivery alerts for retail and online stores
Restaurants – Reminders for reservations, daily menu specials, and delivery offers
Salons and Spas – Receive appointment wait-list notifications, confirmations, and announce holiday gift suggestions.
Campus – calendar notifications, assignment reminders, and event sign-ups for schools and higher education
Bars and Nightlife – Announcements about live entertainment, drink specials, and VIP deals
Real Estate – Property entry notifications, showing schedule confirmations, and new list announcements
Appointment- confirmations and reminders for doctors, dentists, and lawyers
Is your industry not listed? Don’t be concerned!
How to Get Started with SMS Marketing
Are you ready to give SMS texting a shot? Take the following steps:
Locate an SMS Service: Look for a business that has a good reputation for customer service and reasonable costs. (Hint: If you want all of those things, click the button below.)
Obtain Opt-Ins: Begin by obtaining authorization to send SMS messages to your contacts. Even if you have a contact’s phone number, do not include them in SMS marketing campaigns unless they have consented to participate.
Consider your distinct groupings of contacts and their interests when segmenting and sending. Always deliver actionable and useful material to your recipients!
