Have you heard the saying, Content is king? If you have a website, you most likely have heard this term before. It means that if your site has great content, then people will visit your site because they want to read the information that you provide to them. However, if your site doesn’t rank well in search engines like Google and Bing, then no one will be able to find it and they won’t read the information that you provide on your site.
What is search engine optimization (SEO)?
If you don’t show up in search results, you don’t exist. That statement is truer today than ever before. Most people—85% or more according to some estimates—start their online shopping experiences with a Google search. This is an incredibly important stat that underscores how essential SEO is to business success today. That being said, not all SEO efforts are created equal and there are effective ways and ineffective ways of doing it correctly. It can be confusing for business owners who may be using outdated methods (or none at all) but want to learn about how their competitors are ranking higher in search results. How do you choose between affordable solutions like WordPress SEO services versus larger monthly plans? Here are a few things to consider when choosing your WordPress SEO services provider: Ask questions.
Do they have experience optimizing WordPress sites?
Do they offer both on-page and off-page optimization services?
What tools do they use to monitor progress?
Can they explain what they will be doing each step of the way?
How do search engines evaluate a site?
There are more than 200 factors that go into search engine evaluation, but there are a few foundational principles. Web pages should be structured correctly—especially when it comes to links and meta-data like titles, headers, and keywords. Well-designed pages rank better in search engines; poorly designed pages don’t. And everything matters: site design, content creation, links (internal and external), social media integration, reputation management — you name it. All of these factors affect your rankings in major search engines like Google and Bing. An WordPress SEO expert can help you optimize your WordPress site across all relevant facets of internet marketing — including search engine optimization (SEO) — so that people can find you on Google or Bing when they enter relevant keywords.
How can you improve your site?
If you’re a developer, you can code things yourself. But if you don’t have an IT background, hiring a WordPress SEO specialist is probably going to be your best bet—they know how every aspect of WordPress works and what elements of your site will impact its search engine optimization. WordPress was built from scratch as a blogging platform and has evolved into one of the most popular content management systems in existence. When it comes to search engine optimization (SEO), WordPress has more than its fair share of quirks and issues that need addressing. It’s important not only that you pick up on these issues but also that you go beyond merely patching them over; otherwise, your entire site could fall apart at some point in time.
What are some common errors?
WordPress is a powerful and versatile platform, but also has some common errors. And although there are many ways to handle WordPress issues, you may want to get help from a specialist that can look at these problems in more detail. A WordPress SEO Specialist will do just that: they’ll handle everything from properly setting up your site’s on-page elements, including your keywords and titles, to finding and fixing any potential backlinks or technical flaws.
If you’re serious about growing your WordPress business, hire a professional WordPress SEO specialist. This will save you time and energy down the road when it comes to search engine optimization and getting found online. While some of these tricks can help with how Google (and other search engines) perceive your site, they aren’t foolproof and should be implemented alongside proper SEO strategy that takes into account how humans interact with content in addition to using search engines.