If you’re looking to build an online store, you need to consider that deploying a shopping cart platform such as Magento is only half the story. The other half of the story is the content management system you pair the shopping cart with and – more importantly – the integration of the two platforms so your customers have a seamless journey from landing on your site to placing an order.
If you are planning to start an online business, you should be aware of the various types of ecommerce solutions available in the market. These tools are important for online businesses because they act as a gateway between buyers and sellers, facilitate sales conversions, and enhance brand identity. Here are a few of the benefits of licensed shopping carts. Read on to find out more about the benefits of licensed shopping carts.
Licensed shopping carts are part of ecommerce solution
The shopping cart is the gateway to your online store. Your customers can purchase products from you with a few clicks. They can pay for them using their preferred method of payment and wait for the goods to be delivered to their doorsteps. You can choose to use a hosted or a licensed cart, depending on your needs and budget. You should carefully assess the capabilities and features you need to sell products on your site.
The features of a shopping cart depend on the level of customization you want. Ideally, you should be able to see them on your dashboard. You can also design your own frontend for the cart. Licensed shopping cart services don’t have templates, so you should work with a UX designer or hire a developer to build your own design. Listed below are the features of each cart.
They act as a gateway between sellers and customers
An Ecommerce solution acts as a bridge between sellers and customers and allows them to reach a broader customer base, accept payments and donations, and provide a seamless checkout process. By streamlining this process, a merchant can increase sales and reduce shopping cart abandonment, while offering more payment options and reducing friction during checkout. Choosing the right payment gateway is crucial, and it is critical to consider customer needs when selecting a payment gateway.
A payment gateway enables ecommerce businesses to accept credit and debit card payments. Once a customer places an order, their web browser encodes the data to be sent. The payment gateway then sends the data to the merchant acquiring bank or card affiliation. Once the payment processor approves the transaction. It passes it on to the site or mobile device to initiate clearing the transaction. A good payment gateway can reduce the risk of fraud and minimize the damage resulting from real-time attacks.
They facilitate sales conversions
Ecommerce solutions that facilitate sales conversions can boost customer retention. A positive mobile experience is crucial to sales conversions. People are more likely to abandon a purchase if the experience is unpleasant. Mobile sales accounted for more than $2 billion during Black Friday. Which is another reason to make sure your site is optimized for mobile devices. In addition to facilitating sales conversions, Ecommerce solutions should also help you track customer behavior.