Before you start implementing your link audit strategy, you must first understand the benefits of such a tool. The most obvious benefit of this tool is the opportunity to check for penalties. There are two types of penalties: algorithmic and manual. They can have a negative impact on your website. Manual penalties happen when the Google team manually reviews your link profile, while algorithmic penalties are the result of an algorithm or Penguin alert.
Identifying “toxic” links
Search engine rankings can be affected by toxic links. They include links from link networks, blog roll and footer links, articles, web directories, forum profiles, and hacked websites. These links can be harmless but they could have a negative impact on your rank.
Identifying links without a topical match
If a link doesn’t have a topical match, it may be hard to find it. One option is to use the title or the text intended for the link itself. Screen reader users can identify the link by using this information. Using the title of the link is not enough because it must also describe the link.
Identifying “toxic” anchor texts
The most damaging anchor text for a website’s search engine optimization is one that contains toxic words. They are generally unrelated to the topic of the page and provide very little information to the user. Your link profile should be as natural and organic as possible. Anchors that include brand names and generic terms should be avoided. These links should not make up more than 1% of your overall link profile.
Identifying links that have low DA
Identifying links with low Domain Authority (DA) can help you improve your website’s SEO. It is vital to keep in mind that DA alone does not determine link value. You must also consider how relevant the link is. Relevant links make sense for both users and search engines.
A link audit is a discipline of search engine optimization or SEO that debuted with the Google Penguin updates in 2012. For the next few years, Google Penguin aimed to punish web pages using deceptive linking tactics and keyword stuffing. For the next few years, Google Penguin evolved and eventually became a core part of Google’s search algorithm in 2017.
A link audit is a straightforward concept wherein you spend time investigating your website’s link profile and removing a high-risk and toxic link to help improve your SEO results. It also involves linking risk management and knowledge of different risk factors for a particular niche.
With link audit, there are other fields besides disavowing bad links and proper link risk management. Link audit also involves assessing the average risk from new link prospects and analyzing websites for where is their best page to place a link on.
During a link audit, you develop a more robust understanding of the websites linking to your own and how you can identify high-risk and inappropriate backlinks, which are part of link management. It is a damage control strategy as Google and other search engines penalize websites with poor or compromised link profiles. There are also some cases wherein a bad link profile can lead to search engines de-indexing your website.
Link auditing is a necessary process that starts with defining your goals and is not just a one-off endeavor. Some questions you may have are if you want to gain your website’s link profile or if you are trying to identify your website’s most vital and weakest aspects.
You will need to regularly audit your website’s various links to ensure a healthy link profile and maximize the effectiveness of your SEO strategies. With the help of white-label SEO services, you can outsource link auditing and focus your attention on other essential tasks that are helpful for your business’s growth in the long run.
For more details about link audit, you may visit White Label SEO Agency through their official website at https://whitelabelseoagency.net.
