Do You Have A Content Marketing Manager For Your Business?
Content marketing is 62 percent less than traditional marketing and produces three times the leads.
What exactly is required to manage content marketing? Who manages the various tasks involved in it?
This is where a content marketer is required.
What is a content marketing manager? What are they doing all day? How buymalaysianfollowers can you become a content marketing professional?
We’re providing answers to these and other questions in this blog post.
You might be wondering what a manager of content marketing manager does instead of discussing what it is that content marketing is.
The reason is due to
We have an article on what constitutes content marketing and
Understanding the benefits of content marketing but you’ll need someone to execute it.
In the case of a lot of small-sized entrepreneurs, they’re operating with a tight spending plan…
…and cannot afford to outsource the work to professionals, similar to what we provide to our clients at LYFE.
This is why in this article we’ll show the steps you’ll have to be doing in the event that you’re your own marketer.
If you’re trying to enter the world of marketing, specifically the art of content marketing, then this article is a great guide for you.
Let’s get started!
What You’ll Need To Do If You’re Your Own Content Marketing Manager
1. It is important to realize that content marketing covers many different platforms.
Content marketing can be described as “a strategy-based marketing approach that focuses on the creation and distribution of useful, relevant and constant material…
…to draw and keep an audience that is clearly defined — and, in the end, to motivate profitable customer actions.”
Thus, “creating and distributing” content can happen anywhere such as on social media, in emails and on your website, and much more.
If you’re an editor or manager of content marketing, you’ll be required to develop or edit, manage, and/or supervise all these channels.
If you’re unfamiliar with all those platforms, it may benefit to look through our blog posts on each of the topics listed.
If you’ll be working on several platforms, the second thing you’ll need capable of is…
2. You’ll have to be able to coordinate on different platforms.
Look at our work for an example.
If a new YouTube video is posted on our YouTube channel…
- The blog will be published on your website.
- Reel clips are shared on our Instagram as well as
- A YouTube Story is shared
…to notify our website and social media followers about the new show.
In the same way, these micro-contents provide a nugget of knowledge, education, and worth to our readers.
We’ll discuss more macro and micro-content in the next minute.
To you to coordinate your efforts, it could be as simple as sending an email to your subscribers each time a new blog post is published on your website.
Send an SMS to your list of SMS contacts to inform them of a useful, free service that you’re currently providing.
The reason is that you don’t want each of your channels acting according to their own rules.
All of them should be in sync with one the other to meet your general goal of content marketing.
3. You’ll have to be able to communicate with all team members that you work with on these projects.
We’ve previously talked about how it’s usually an all-hands show at the beginning of running a small company.
As you grow to the point of having several people to supervise who will be executing the tasks for you.
In this case, it is crucial to ensure that you have correct and precise communications…
…between the work, the social media teams of your company are working on as well as your website team, and the list goes on and on.
This ensures that everyone has the exact same information regarding what is required to be published and when.
4. You’ll need to develop the content strategy with your customers in the back of your mind.
The platforms you use to market your content must be in sync…
…you as your personal Content Marketing Manager, may discover that you are publishing your content in different ways for every channel due to:
of the format and nature of each channel, as well as
People who come across your page of the people who come across your page on IG are most likely in an entirely different phase than your advertising funnel is in those who read your blog on your site.
Therefore, you’ll have to be able to connect with your audience at the point they are in their buying journey through every article.
5. It is important to know what your customers are interested in at every stage of your marketing funnel.
In the event that they’ve not heard of your company before and aren’t ready to sign up to receive a lead magnet for free at this point.
We’ve published a piece on the marketing funnel, as well as our guide to digital marketing for beginners…
…where we discuss ways to determine your audience’s needs and their pain points.
This is to ensure that you’re sure that you’re creating content that people actually care about.
Before we move on to our next section we’d like us to let you know that our newest social media ads-related training course is available now.
Check this out if you’re looking to step up your social media abilities to the next level.
6. It is important to know SEO or search engine optimization.
There are several blog posts about this topic, so we’re not planning to spend a lot of time discussing it here.
The essence to it is you could utilize your blog’s and website’s written content…
…to be ranked high in results of search engines for terms and queries that are relevant to your company.
The method by which you accomplish this is known as SEO. It is the subject we teach you to perform in our SEO articles.
It is important to understand how to accomplish this so that your blog, as well as your website content, can accomplish two things at the same time offering the best value to your readers.
This is a way of establishing trust among consumers as well as helping you increase the trust of your customers and more website clicks…
…from qualified individuals that rank highly in the results of search engines.
7. You’ll have to make sure that your marketing content efforts are in line with your brand’s guidelines.
The audience should be able to recognize your brand no regardless of the channel they’re using when they come across your content.
The brand’s guide lets you and your team members stay on the same page with regards to:
- which colors to choose,
- What language?
- What font do you prefer?
- the best time to choose which logo to use.
8. You’ll have to keep up-to-date with the latest trends and channels or formats when they are released.
You never know which new trend or channel might be launched next But you must be ready to get on the fast train when it comes along.
For example, the moment we began making use of Instagram Reels, our Instagram reach increased dramatically. Take a look at the last 90 days of Instagram analysis.
Most of the content’s reach comes from Reels that reach over 33,000 more users than other types of content.
Most of the reach is not affluent!
This means that we’re drawing the attention of tens of thousands of users and gaining brand recognition through that…
…simply by posting content that is organic by using the new feature of Instagram.
Always be looking for opportunities that are new.
9. You’ll need to evaluate your results, adapt or improve your strategy accordingly.
When you’re looking for new growth opportunities taking a look at your current outcomes so far is the best place to start.
The lookup of the analytics of each channel allows you to determine where users are getting off…
…and what you can do to can improve your content for the channel you are on or as a whole.
10. You’ll have to share your findings and findings with the entire team of content marketers.
You might want to schedule an annual or bi-weekly gathering with all participants…
…to share this information with you so that everyone can be aware of which ones are effective and the rest that doesn’t.
However, at a minimum, you must be able to communicate the events that have occurred effectively.
11. You’ll have to put some cases studies together.
Based on the nature of your company, they could be extremely simple or extremely extensive in coverage.
The point of any testimonial or case study is to make you think…
…is to provide your audience an objective but positive glimpse into the work your business has done to help someone similar to them.
This could mean trying to contact your top customers to find out whether they’re willing to:
Do your interview or
permit you to display their brand name and their results on your site.
Even if they’ve always expressed their appreciation for your work or provided you with positive reviews…
…you must always ask for permission because you don’t want to discover later that the client was trying to keep their personal information confidential.
As for case studies, you should check out our case studies on digital marketing posts for an example of how to put together information from it.
12. You’ll have to control your budget for content marketing.
This will include the costs associated with any pay-per-click initiatives that you undertake along with any costs associated with your Content Team’s work.
Like most marketing strategies the goal is to make money from the efforts.
It’s not possible to do that in the event that you’re spending more for your Click Here team’s content than the efforts are producing.
These are the tasks you’ll have to accomplish in order to be an individual content manager.