UI stands for user experience and UX is for user interface. These terms are a bit confusing and oftentimes are used interchangeably. But, that is not so true. UI is the layout of an app having content, icons and all the fields to interact with. On the other hand, user experience is the quality of the experience a user has with the applications. It is very crucial to have an outclass website’s UX/UI design.
Let’s provide you more information about it.
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Avoid Use of Stock Photos
No doubt, stock photos are appealing and are convenient to have in terms of price. But utilizing these photos will bring nothing good. It will give an idea that designers haven’t put any effort into designing. Instead, use of authentic imagery tends to enhance user interface design.
Such images are not only eye-catching but will upscale the user experience to a great level. More than that, original images will grab users’ attention. It will seem realistic to them as compared to stock images. Henceforth, for a realistic, original and captivating UI/UX website design, authentic images seem must.
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Optimize Page Load Time
Simply put, page load time is the amount of time a web page takes to display on screen. From the time, when a user clicks on the page link till it is fully loaded. The minimum possible time for a web page to load should be 3-4 seconds. It is better not to disappoint the users at the first login.
They will not come back to your side claiming an unfriendly user experience. The less time a page takes to load, the higher user experience would be. Since, it contributes a lot in providing a great user experience so work on to decrease page load time.
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Simplicity Always Works
User interface design helps shape up user experience. From this, the significance of UI design can be acknowledged. To refine user’s interaction with the website, keep web design simple. There is a term buzzing around i.e., minimalism. As per this concept, the web interface should be simple and without any redundant content.
Include only clickable elements, satisfy user intent and provide valuable information about navigation.
This concept in web design is in trend and will keep floating in the coming year. Further to this, add only pertinent information precisely. And remember the “one intention per page” rule to add content.
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Fix Up 404 Errors
What is the web traffic ratio of websites with 404 errors? It is most probably lower than expected. Website is the image of your brand to the audience. They come to you to buy or have something. Finding such errors will affect their user experience. It will frustrate them and affect their buying choice.
They might not come back to your website taking into account this issue. To provide a desired user experience, fix up 404 error displaying on the web pages. Instead of displaying this error, show a user-friendly notification by personalizing it. Make use of eye-friendly images to reduce their annoyance level.
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Apply Customer Feedback
It is without any shadow of doubt that customers are your assets. They are the ones whose experience with your website matters. Know how they would like to interact with your website. Have their feedback and improve your website UI/UX design.
Doing so will gain not only their satisfaction but would increase the likelihood of acquiring more customers. It requires effort to attract and retain customers. Investing in UI/UX web design will help accomplish this process.
Parting Thoughts
Website is the primary point of contact with business for online customers. Interaction and experience of using this medium affects their buying decision. And Data On Matrix could accompany you in designing website’s UI/UX according to these points.
