Social Media Management stands for the marketing and brand awareness created by posting and optimizing your content on social media networks like Facebook, Twitter, or Instagram. On the other hand, SEO strategy relates to making your website or content more searchable. In order to garner the attention of people and make your website or content more searchable. This way when people looking up phrases or questions about products or topics related to your industry will find your site in the results your visibility will increase.
Integrated SEO and SMM
SEO and SMM might be two different strategies, but there is no denying that they complement each other. On social media people discover new content or brands that someone in their knowledge and circle might be interested in. whereas, Through SEO you gain traffic from people who are looking for questions or phrases related to your business. A perfect balance between both can help you gain traffic from a variety of different sources. A Social Media Marketing Services that also provides SEO services adopts the following strategies.
Social Sharing Buttons on Your Website
Though it is the simplest thing yet we are well aware that search engines like Google are starting to use social media to share data to influence search rankings. If you are a marketer it is even more important for you to have social media sharing buttons on your blog and website. It will come in handy and encourage visitors to share content through their social media accounts. This will not only help to increase traffic from social media but will also play an important role today. In the future, this will be another factor for ranking positions in search engines.
Integrated Keyword Strategy
The line between search engines and social media platforms was already very meek. Now with the increase in the interdependence of both platforms, you have even more flourishing opportunities. You have the option to take the keyword strategy that you are employing in your Top SEO Services and apply it to the social media posts and activities too. The incorporation of keywords into social media content will help increase the reach of your messages.
Include Links in Social Profiles
The social media messages shared through tweets and Facebook status updates are eventually no-follow links. Therefore they do not pass any SEO authority to the site they’re linking to. Though there has been a change. It is important to understand that the URL in the real bio of an account on social media is a follow link. Remembering this, we must make sure that we are taking advantage of these extra links.
Incorporate Links into Video and Presentation Content
Social media has several powerful platforms that facilitate content sharing. Where a dedicated type of content is shared and is made available for all to see. On sharing content on any of these networks, you need to be sure that you share links to related blog posts or other content on your website. It is true that it will increase traffic to your website. But by this, you will also help in building new inbound links.
As we have already listed, elevating both the SEO and SMO will enhance your chances of gaining visibility in the eyes of the targeted audience. The impact might not be direct but it will have a positive impact on your search results page rankings indirectly. This is a major reason that a Social Media Marketing Services that also provides SEO services is opting for integrated strategies that will help nurture better results and output.