Nowadays most people use Instagram to share their day activities. They are well-liked by the masses, and they constantly introduce new fads that people can’t wait to follow. But hundreds of millions of people use Instagram Story every day, making them far more popular than any prom king or homecoming queen.
Instagram businesses have also realized their potential. Instagram is supported by Facebook and its potent Ads Manager, as well as the fact that Instagram has been steadily releasing fantastic new features for Instagram Story.
We have listed seven useful features for your perusal in this post. We’ll also explain how to use them in your own social media marketing plan in a straightforward fashion.
Making Use Of Instagram’s Story Editing And Creation Tool
1. Instagram Story Create Mode
It has recently been updated with a brand new Create Mode that lets users make content without uploading photographs or videos.
You may now (at long last) add Giphy Gifs as attachments, reshare Stories in which you’ve been tagged, and make countdowns for special occasions. Drawing, polls, and question boxes, all staples of the Story format, are also accessible here, making this an excellent choice for those who want to share text-based material but don’t want to start with a photo or video. With the help of the Close Friends List, you may Limit the Number of People Who Can See Your Stories.
When it comes to Instagram features, the Close Friends List option is one of the newest kids on the block. While it may seem like a feature designed just for individuals, businesses are beginning to see its benefits as well.
This function basically lets you share content just with the persons who are included in a certain list. When you make changes to your list, your friends will never be informed. The Story will disappear after a day, just like any other Story.
On your profile and in the Stories queue on your feed, stories from your Close Friends List will have a green circle next to their names rather than the pink circle that is used for ordinary Stories.
Modern Social Media Platforms
With the addition of a Donate button, the Instagram account may become a fundraising powerhouse. No one should be surprised to learn that companies with a social mission and brands with a clear purpose are flourishing in the modern marketplace.
Take Toms as an example. The firm started off making inexpensive espadrilles, but they’ve now become a global phenomenon, selling over 60 million pairs of footwear. We think their buy-one-give-one business approach is a big part of their success.
It’s no surprise that Instagram released its contribution sticker option this year since people are more socially and ecologically concerned than ever.
By using Instagram Shoppable Tags, you can now buy the clothes worn by your favorite bloggers and celebrities.
2. Instagram Introduced Shoppable Tags In Stories
Any digital e-commerce marketer would have found this to be a huge piece of news. The ability to add shoppable tags to feed postings was previously restricted to a small number of shops.
In 2020, what’s brand new? Public individuals, including sports, musicians, and actors, may now make use of shoppable tags.
Indeed, today you can buy items from the closet of your favorite blogger. It functions similarly to other Shoppable tags, allowing users to tag goods in feed and Story postings. Once followers are interested, they may make a purchase without ever leaving Instagram. If you post highly engaging stories relevant to your industry, you can quickly receive auto views for Instagram stories from real people. By this way, you will get a great opportunity to receive more purchases for your Instagram profile. Now available on Instagram, facial filters allow you to.
3. Instagram Introduced Augmented Reality (AR) Filters
Facebook’s Spark AR Studio was exclusively available to businesses and paid developers until this summer.
In Instagram music stickers feature, you can find more song lyrics, and the stickers are now available in even more countries.
4. Instagram Now Includes A Music Section
The function debuted in 2017 in the United States and other major regions. The rollout of music stickers for Stories to seven more European regions this year was great news for European businesses. These markets include the Nordic countries, the Netherlands, Romania, and Slovakia.
With Instagram’s new music stickers, users can add the tunes of their choice to their Stories. There will be no more uncomfortable silence as you tell your Story; now, you may even choose which verse, chorus, or instrumental solo serves as your accompaniment.
5. Upload Song Lyrics Alongside Audio Files
Instagram Reels are 15-second videos featuring original content and audio. TikTok has grown more popular than Instagram on mobile devices. The app’s meteoric ascent has definitely made Instagram’s executives worried, despite the fact that it remains most popular among young users.
Instagram has often countered new features in rival apps by adding them to its own product. In the most prominent case, Instagram imitated Snapchat by introducing a feature called “Stories.” That’s why it shouldn’t be shocking that Instagram has introduced a “Reels” feature to compete with TikTok.
The Future Of Instagram Stories
Instagram has already introduced a plethora of new features and improvements for Stories. It’s safe to assume that augmented reality camera apps like Snapchat and Instagram will continue to add new and exciting features, such as face filters, in the near future.
According to “app whisperer” Jane M. Wong, another feature under development is the ability to respond to tales with a Gif. It’s a good idea to follow her on Twitter if you want to be the first to hear about any upcoming features she may be working on.
The incorporation of musical elements into Stories is also on the increase, so it shouldn’t be too surprising if additional music apps begin to integrate with the feature in the near future (Spotify is already doing so).
Instagram And Spotify
Last but not least, given that Facebook, Instagram’s parent company, is ramping up efforts to generate revenue from its software offerings. It’s only natural that shoppable tags in Stories would develop and gain additional capabilities. Particularly with respect to native shopping and in-app transactions.
If a company hasn’t already started using the new sponsored and unpaid Instagram Stories capabilities, now is the time to do so.
If you want to keep up with the competition in the modern social media sphere. You can’t overlook the importance of producing Stories, whether you do it directly or via an SMM platform.