If you are looking to give a new dimension to your branding and shipping methods, look no further than modern box printing and packaging trends.
The kind of detailing you put on your packaging defines how your e-commerce boxes would reach their destinations and cater to customer needs. Besides using the boxes as a promotional tool, you can also display important business info to persuade higher customer loyalty.
Keep reading to know how custom printing can work wonders for your brand image.
How can I customize the printing on my packaging?
First things first, your brand is going to benefit from the endless possibilities of innovative printing techniques only when you know how to use them in the true sense.
As you go along creating the perfect box appeal, consider the following points:
The products you sell
Obviously, not every item can be sent with similar printing features. Certain products need detailed user manuals, others may need an attractive mix of colors, and so on.
Mixing the right product characteristics with branding elements is the recipe for improved sales figures. Customized printing also gives the freedom to convey important product data such as the ingredients used, expiry dates, country of origin, how to use the components, etc.
Moreover, certain box designs including color hues depend on the nature of the product. For instance, you cannot pitch medicines to customers using minimal illustrations printed with muted colors.
The customers you intend to target
As not one custom printing style goes with all products, not every customer can be impressed using the same designs and printed box content.
Researchers point out the difference in tastes and preferences owing to customer ages, locations, and professions. When distributing e-commerce items, make sure that you cater to these specifications to persuade customers to be brand loyal. Consumer studies suggest that 55% of millennials look for sustainable packaging. You can convey how responsible your brand ethics are by printing relevant labels and stickers on your boxes.
Similarly, working professionals attach more worth to minimal box designs and an executive brand appeal. You can freely work on these using modern printing pallets.
Your branding goals
The most important variable is your brand image and objectives. The box features must resonate with how you wish your customers to perceive your brand. Using random printing features might look attractive but would do next to nothing in elevating branding.
What do you want to project your brand as? Premium, vibrant, quirky, or serious? The exact brand image can be pasted on the boxes to generate the desired customer reaction and expand branding.
The benefits of custom box printing
After you align all the right chords regarding the printed box elements, it is time you sit back and enjoy the resulted benefits they offer. These are, but are not limited to, the following:
How else would your brand speak to customers? All the digital marketing combined sometimes fails to impart a persuasive brand story. When customers view the e-commerce boxes time and over, they gradually learn about the brand and feel intrigued to know more.
Customers perceive your brand as professional. The designs and patterns enhance the brand’s repute and make the boxes extremely visible. This way, brand promotions happen along the way and repeatedly. Several successful e-brands like Amazon use their boxes as a strong marketing tool.
Increased shipment traceability
Millions of products are shipped daily. Customer complaints are also frequent regarding lost or late deliveries. As a result, refunds and replacements cause a heavy burden on the business budgets.
Printing QR codes on the boxes is a good way to trace shipments. Putting batch numbers and customer contact info additionally helps to deliver lost items and make shipping smoother. Such techniques aid to reduce thefts too. Not only would your costs come down but the brand repute is also likely to experience a boost when customers get their ordered items on time and without hassle.
This benefit is quite obvious. In terms of marketing costs, using custom printed shipping boxes is an affordable way to promote your brand and products.
From personalized messages to customized designs, every little box detail can speak favorably of the brand values. Customers share their e-shopping experiences online and boxes that are pleasant to look at and open, definitely make these reviews. It doesn’t cost anything extra to e-businesses but has a ripple effect on sales and brand popularity.
Reduced pressure on costs enhances profitability. It gives more scope for improving product quality and creating creative e-commerce packaging.
Proving the brand’s worth
When the boxes are used as the first point of contact with customers, it becomes easier for companies to use them to prove how worthy the brand values are.
You can put forth every branding detail that forms a compelling brand story. Customers take the brand at face value and so the boxes can be printed with details that up the brand’s value proposition.
It could be anything ranging from using premium quality inks to 3D graphics and utilizing printing effects like laminations and embossing. Such techniques ensure that customers retain the brand image and are convinced to reorder multiple times.
Some handy tips for custom printing
Now you know just how relevant custom printed features are for e-commerce brands. We will provide some crucial tips to make the process simpler and more effective for your brand. Have a look:
- Save on printing costs
A good way to save on box printing expenses is using QR codes and putting website addresses where customers can get detailed info regarding the brand and products.
- Reduce accidents
Conveying handling and storage info greatly influences shipping variants. Your products are more likely to reach their destinations unharmed when the boxes convey appropriate instructions.
By now, you must have understood the importance of using custom printing on your e-commerce packaging boxes. You must maximize the effects of such an unmatchable marketing tool to rise above the stiff competition!