The internet is a vast place and no two businesses are the same. It’s important to understand how your competitors are doing so you can find out how to beat them to the top of the SERPs.
One way to do this is by estimating backlinks. This means looking at what websites link to your competitor’s website, then figuring out where those websites are getting their links from. After understanding who your competitors’ sources of backlinks are, you can come up with a strategy that targets those sources and beats your Competitor Backlink Analysis & Building in the rankings through SEO.
What are backlinks?
Backlinks are links to your website. Different websites link to your website for different reasons. These can be done for clicks, monetary gain, or simply focusing on the quality of the content.
In order for backlinks to have an effect on SEO, these websites need to rank highly in the search engines. For example, if someone from a high-ranking website is linking to your competitor’s website, Great Guest Posts that site will benefit from the backlink and the rankings it gets in Google will increase.
It’s important to understand how backlinks work so you can create a strategy that targets those sources and beats your competitor in the rankings through SEO.
How do you calculate backlinks?
To calculate a competitor’s backlinks, you need to do the following:
– Find your competitors’ website.
– Search for the websites that link to your competitor’s website using Google search engine.
– Record the page name and URL of each website that links to your competitor’s website.
– Calculate how many times each page has linked to your competitor’s website.
– Determine which are high quality backlinks and which are low quality by looking at metrics such as number of links, anchor text, PageRank, or domain age.
Types of backlinks
There are a few types of backlinks that your competitors may have:
– Paid links
– Reciprocal links
– Sponsored links
Find your competitor’s sources of backlinks
To find your competitor’s sources of backlinks, you should start by looking at the websites that link to them and understanding how they are getting their links.
First, you want to figure out who links to your competitor’s website. You can do this by using a tool like Ahrefs or Moz Open Site Explorer. These tools will give you a list of websites linking to your competitor’s website. Next, look at the websites that link back to those sites and see if those websites provide any insight into why they are linking to your competitor. Once you understand how these sites are getting their links, use a keyword research tool like SEMrush or Google Trends to find search queries where competitors rank for similar keywords as yours. Use these tools to find out what type of content these sites have on their site linking back to your competitor’s website and then look for opportunities in your own content that could be linked from those sites.
Do keyword research to figure out what their target audience is
In order to properly research backlinks, you should first do keyword research. This is because it’s important to figure out where your competitor’s keywords are coming from. For instance, if you run a flower shop and your competitor is in the pet store business, then you should start researching their website using terms like “flowers” and “pet care.”
While doing this, it might help to also use tools like Google Trends or Google AdWords Keyword Planner to see what terms people search for that relate to your niche. The more specific your keywords are, the better they will be at targeting the right audience. For example, say that someone was searching for “puppies for sale online.” If someone were searching for this term, then they might be looking for puppies from a breeder and not necessarily from a pet store like your competitor. So by using these more specific terms in your keyword research, you can find an audience with higher purchasing power than just generic pet customers who are looking for a new dog because their current dog has gotten old or passed away.
Use the keywords you found in step 5 in your SEO strategy.
To use the keywords you found in step 5 in your SEO strategy, you’ll need to determine what types of links your competitors have on their websites. You can do this by scrolling through the list of backlinks on their website and looking for a certain type of link.
For example, if one of your competitors has a blog post that is getting a lot of backlinks, you could use this information to optimize your own blog so that it will be more likely to get a lot of social shares. By doing this, you will increase your chances of ranking higher in search engines such as Google.