At the start of 2022, it’s time to take stock of the digital health marketing trend. Always as essential today for health companies, communication and marketing are constantly going digital. But the problem remains the same internet users have access to an impressive amount of content on demand. The primary objective of health companies is to differentiate themselves in this jungle of information. The solution is to create relevant content that meets user needs and is quickly identifiable. Therefore, companies must adapt to different trends in the use of digital technology. It would help if you gained assistance from a healthcare social media marketing company.
All medical industries and health professionals must consider each digital health marketing trend to use the best tools to produce quality content. Let’s discover together the new technologies to communicate in 2022. Some already known tools are still very useful for health professionals.
Social ROI: New Trend in Digital Health Marketing
Did you know that 60% of health communication was digital in 2019 compared to 23% in 2013? These are the figures shown by 360 barometers. It illustrates the clear digitization of companies in this field from year to year. Health professionals have increased the use of social networks for information and communication. Their impact on commercial activity has become undeniable since they now capture almost half of the web traffic. LinkedIn is also one of the networks heavily used in health marketing to reach the categories of industrialists and health professionals. To embark on your journey towards success with the help of a healthcare social media marketing company.
On the other hand, social networks are no longer only used to demonstrate their notoriety. One of the main goals is also to ensure that they help bring the prospect down the conversion tunnel while evaluating its impact with KPIs. We can call this the Social ROI—a strategy that gradually makes social networks a B2B sales channel. If we look at professional buyers, 50% attest to having already been influenced by a publication on social networks during a purchase. A good way to convert your audience into prospects is with the help of a healthcare social media marketing company to turn your prospects into leads and your leads into customers.
The Other Digital Health Marketing Trend: Influencer Marketing
Influencer marketing aims to support brands in their campaigns by involving influencers as levers of visibility and virality. Of course, the goal is to sell more. Only, it no longer exists only for brands. Today’s trend is to use it in the health sector to optimize the reach of the messages that we want to send to the public more effectively. Influence campaigns are especially beneficial for communicating with an innovation, pathology, or patient care.
On the one hand, they promote speaking out and facilitate exchanges. On the other hand, they make it possible to break down the barriers of taboo, isolation, and borders, which are often present in health-related subjects. It is essential to seek help from healthcare social media marketing companies.
The digital health marketing trend of the year 2021 wants micro-influencers to multiply in the field of health. It is up to them to relay the messages and amplify their reach by making the content viral. The idea is not to do simple product placement but to integrate the health product into a daily routine to share the benefits with the community.
AI and Digital Marketing: From Data Processing to The Service of Patients
Artificial intelligence is known to the general public for its potential to do better than humans in certain areas. As you may know, AI is not unknown to the healthcare sector since it is already in use. However, this new technology is still little used in digital health marketing. But healthcare social media marketing companies can help you stand out but bringing their expertise.
Health AI fascinates with its unlimited computing capacities. It should eventually allow us to improve customer knowledge by analyzing behavior, trends, data, monitoring KPIs, etc. Even if cardiology or radiology are the two most advanced disciplines, artificial intelligence could become useful wherever necessary to process very large volumes of data.
AI is also very useful in the development of chatbots. Their proliferation constantly improves the services offered to patients. Indeed, they provide a whole new service: information is available automatically and permanently 24 hours a day, seven days a week for patients with the help of a healthcare social media marketing company. Regarding the healthcare chatbot market sales, they were already estimated at 33 million dollars in 2018! Accenture’s consulting and technology company even predicts that the artificial intelligence market will reach 5.9 billion dollars in 2021.
Virtual Reality, A Growing Digital Health Marketing Trend
Virtual reality in health is a technology that continues to develop from year to year. It can have many advantages in the medical field and digital health marketing.
Training and Medical Use Of VR
VR is very useful for healthcare professionals in training, the simulation of gestures, and surgical interventions. Training in health thanks to autonomous helmets is now quite possible. Indeed, the years of study in health are quite long. Students need more practice in their medical training to perform better in their profession. Virtual reality seems to be the future of modern medical education in this context. In a more medical context, virtual reality in medicine also allows the treatment of different phobias where the patient will dive into a virtual environment where he can face his fears. You can seek help from healthcare social media marketing company is you are in healthcare education. It is also very useful for medical hypnosis or pain relief. Virtual reality in physiotherapy also allows effective rehabilitation.