Mobile app UI/UX has played a significant role in determining your app’s success. It has paved its way to app users’ hearts & minds, and nowadays, they expect and demand more engaging & interactive content.
App usability is a crucial part of app development, and it has an enormous impact on building a remarkable user experience that users enjoy. Being oblivious to something such as simple navigation in your app can seriously impact app users’ experience. If your app is valuable to the users but needs ample time & energy, they won’t bother using it.
What is App Usability?
Usability can be defined as some attributes that evaluate how simple your app interface is. It contributes to the efficiency, efficacy, and satisfaction that helps users achieve particular goals. Several people misunderstand app usability as UX design, but app usability is a part of UX that bridges a gap between a user and the app. UX includes usability as well.
A successful mobile app must be intuitive, and it should take as little time as possible to help users get familiar with its interface. If users find it difficult to interact with your app, they will probably abandon it. App onboarding is a great way to help users get through your app, better usability, and reduce errors.
However, the question arises: do all app designers or mobile app developers know the best UI design to improve your app’s usability? Are they aware of how the top app development strategy works in a user-centric world?
Hence, we have compiled mobile app design guidelines for simplifying app UI to improve app usability and enhance user engagement. But before we move to the guidelines part, let’s look at some advantages of how a simple UI can help your brand.
Advantages of a Simple UI/UX Design
Today, app users don’t like to waste their time; they want to get things done quickly. Easy navigation, quick performance, and elegance simultaneously are their priorities. They dislike apps that take more than a few seconds to load and take up plenty of space in their phone’s memory.
Establishes Connection with App Users
App users want their apps to be easy and quick with feature-richness and interactive visual content. When your mobile app has an incredible user experience, it will eventually help you connect with your app users.
If your app performs better, so will your user engagement. This will directly result in better sales & ROI.
Improves Brand Value
The first impression is all it takes. Today, users can judge a mobile app by how it appears. So, if your mobile app does not look appealing, it will fail to attract your app users. If your app looks elegant and sophisticated, it will positively influence your users and improve your brand value.
Streamlines App Development Process
UI/UX design is a blessing for mobile app developers. It is a fantastic strategic approach for creating the best mobile apps while simplifying the whole process. Moreover, it reduces your time and lessens the hassle.
Tips for a Better Mobile App Design in 2021
Clear & Succinct Information
Simple content- is all your app users need in your mobile app. All you need is concise information that is adequate for your users. Before buying your product, customers need full information, so concealing information won’t bring you any good. However, you should customize the content enough to give them basic knowledge about your product yet not frustrate them. This also includes reducing unnecessary scrolling. Sometimes it might be inevitable but try to avoid it as much as possible.
Poor navigation is another issue that users face while using the mobile app. When app users install your app, they must be informed how to use your mobile app to achieve their goals. (appointment booking, buying a product, and searching for information)
Several applications have unique features but hardly make any sense to the users. The app navigation should be easy and understandable so that they won’t get lost on your app.
Moreover, while focusing on app usability, ensure that your products are simple to search for. The more complex the navigation is, the more your app churn rate and lower sales will be.
This is another way to enhance the app’s usability and design. So this is because when the UI elements on the screen are not limited according to the device being used, it makes it easier for the app users to use your app. It motivates them to use your mobile app to the full extent and invest more time interacting with your brand.
Use Familiar Icons
While engaging with apps and websites, users become acquainted with the icons. And after using the mobile app regularly, they don’t even need to check out the label to use that function. They see the icon and get going.
Therefore, using familiar and simple icons can eliminate the need to inform the app users about specific elements’ use. This will, in turn, make your mobile app more familiar to your users and improve engagement which will ultimately increase your ROI.
Always Perform App Testing
The elements you have composed in your app’s design don’t function the way you expected. Any errors during the launch will make your app look miserable before your target users. Hence, fix all the errors and bugs in the testing phase before hitting the submit button.
A mobile app’s success story relies on how your users view your app. App usability directly contributes to how your users feel about your mobile app, including utility, efficiency, performance, information, navigation, etc.
The app’s UI/UX is the most significant aspect of your mobile app and will help app developers improve app usability.
App developers for hire must be judged on their perception of the mobile app’s UI/UX. Follow these simple tips mentioned here to help you deliver an awesome app.