We can observe that more and more catering establishments are opening for a long time, be it cafes or restaurants. The reasons may be different. These are poor quality services and bad management. Therefore, it is important to draw up a business plan at the planning stage to approach this matter responsibly.
Project description
The description of the draft business plan states:
type of cafe, its location, address;
room area, number of seats;
a complete list of equipment and inventory that needs to be purchased is determined;
Staff. When carrying out activities in 1 shift, you will need an administrator, cook, waiter, and cleaner. With a shift, the number of personnel units will be increased by 2 times.
Suppose a coffee shop business plan is drawn up to receive a grant. In that case, it is necessary to consider the relevance and benefit to the population, socio-economic indicators, and the possibility of organizing new jobs.
When drawing up a plan for investors, it is important to accurately estimate the project’s costs, revenues, profitability, and payback time. Private investors are primarily interested in these components.
Market analysis and choice of cafe type
You need to conduct a market and competition analysis in preparation for the opening. It will help determine what type of cafe will demand in a particular city or region.
In doing so, they determine :
- the population’s standard of living and income;
- the number of inhabitants (the ratio of young people, working-age population, and the elderly);
- division of cafes into categories;
- the location of such establishments;
- demand for such services.
After conducting such an analysis, it will be possible to implement a pricing policy, determine the cafe type, and choose a menu.
The next step is to analyze the activities of competitors. Having identified mistakes in the activities of competitors, the main thing is not to allow them to appear at home.
The success of a cafe largely depends on its competent location. Therefore, you need to focus on a wide audience to ensure that the institution is in a busy, densely populated area. Thus, today’s mega-popular Internet cafes and anti-cafes are unlikely to be in demand in cities with a small population. Instead, they are most popular in megacities.
Important principles are:
- convenient access roads and parking;
- being “in plain sight,” near railway stations, bus stops, in shopping centers.
When opening, for example, a youth or children’s cafe, it is advisable to make sure that it is located in the city center, in a park, not far from entertainment clubs, an institute, etc. Accordingly, the rental price will be an order of magnitude higher.
The provision of such a service as a business lunch will be more in demand near business centers.
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The menu should match the type of cafe
It is not only the quality of the prepared dishes that will attract visitors to the establishment, but also their names. Therefore, it is recommended to avoid banal names. Instead, you can add some originality to the description and the name of the dishes.
The classic menu includes no more than 40-50 dishes and 30-40 drinks.
Financial plan
So, using an example, you can determine the number of approximate investments, make a profit, and calculate profitability.
Goal: opening a children’s cafe.
Target audience: children, mothers or grandmothers, couples with children.
Working hours: from 9.00 to 21.00.
Market analysis: The premises for the cafe were chosen not far from people’s recreation – the park. There are catering establishments in this city area, but there are no children’s cafes.
Competitive advantages over other establishments:
- The presence of a bright design
- A system of discounts for regular visitors
- An entertainment program for children
Marketing policy
It is planned to conduct an advertising campaign at the initial stage. A further attraction of customers is based on advertising on social networks and the distribution of leaflets.
Equipment
Conclude contracts for the supply of production equipment and furniture:
- refrigerator – 2 pcs.
- kitchen tables – 5 pieces.
- Gas stove – 1 pc.
- Tables and chairs for visitors (12 tables and 48 mini-chairs).
- Hanger.
- Microwave.
- Juicer.
Staff
At the initial stage, it is planned to hire: an administrator, 2 cooks, 4 waiters, 2 cleaners. In addition, accounting services will be performed by a freelance accountant.
Profit and expense calculation
Marketing plan
An advertising campaign will help attract visitors. Here you can use both free and paid methods.
It is desirable to carry out such campaigns initially and regularly afterward.
Let’s imagine some ways to conduct an advertising campaign:
- posters;
- business cards;
- radio advertising;
- partnership exchange (for example, a taxi driver can distribute business cards among his customers in exchange for advertising his services by employees of a new cafe);
- Create a page on social networks and advertise their services in this way.
It is also important to provide additional services in the cafe price list. For example, holding fun children’s holidays, corporate parties, and weddings will bring additional income. If a separate hall prepared specifically for these celebrations will be used for these purposes.
Steps to start this business
For organizing a business, it is important to solve legal issues at the stage:
- register with the tax service as an individual entrepreneur or create an LLC;
- register a cash register;
- notify the pension fund;
- determine the system of taxation;
- obtain the conclusion of the SES and permission from the State
- conclude contracts for the supply of food products.
IMPORTANT
When choosing a room, it is important to pay attention to:
- rent price;
- the layout of the premises, conditions;
- number of inputs and outputs;
- availability of public transport stops, remoteness;
- how the premises were previously used;
- whether it complies with fire and sanitary safety standards.
- When choosing a room for a cafe, it is advisable to preference those located on the first floors.
Cafe design is very important. It must reflect its name and match the type.
Equipment costs depend on what dishes you plan to cook.
So, the classic set of equipment can be called:
- cutting tables;
- sinks;
- refrigerators;
- grill;
- gas or electric oven;
- freezer;
- kitchen appliances (meat grinders, mixers, toasters, blenders, etc.);
- dishes.
This list should also include the necessary furniture for the hall and utility rooms, plumbing, interior items, lamps, etc.).
It is preferable to divide the purchased equipment into categories in a business plan.
It is no less responsible for approaching the selection of personnel. Do not rely on the fact that, over time, they will learn everything. Better to hire professionals. Unqualified rude staff and tasteless food are ready to deprive the cafe of visitors once and for all.
Creating a cafe is not easy and expensive, but the money invested can easily return with the right approach.
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