Instagram has over 500 million active users and it’s quickly becoming one of the most used social media platforms. This may be surprising to some since Instagram doesn’t offer as many opportunities for paid advertising compared to Facebook, Twitter, Google AdWords, etc. However, “what makes Instagram so unique is that it now allows for multiple photos or videos in one post”, NewsVarsity! That presents an opportunity for bloggers to creatively share their stories with the world. Here are 10 great tips on getting more out of your Instagram account:
Follow other people/brands –
The first step you should take is to find brands/people who inspire or interest you and follow them. If their content resonates with you then it will encourage you create quality content. Following others allows you to see their posts in your feed, so if they have a lot of followers it’s likely that many people are seeing what you post.
2) Interact with other users –
You don’t have to interact with each person who follows or likes one of your photos, but be sure at least like or comment on several posts. This is because these actions show the community that you care about other’s people content, which will encourage them to engage with yours as well! Another great way to connect is by tagging users in your captions (on Instagram this involves using @ symbol).
3) Use popular hashtags –
One of biggest advantage Instagram has over competing social media platforms is its for hashtags. By using popular hashtags you can be discovered by a much larger audience than just your followers. Be sure to also use tags that are relevant to your niche and post, this will help attract more users who share the same interests as you!
4) Post consistently –
Make sure that you’re posting at least once/day if not more. Instagram is a visual platform, so it’s best to post about several times per week.
5) Use great quality photos & videos –
Observant readers may notice the “&” in my title above. That’s because I believe both photos and videos are equally important when it comes to creating fantastic content on Instagram. Photos should be high resolution (minimum 1080px width) and an eye-catching cover photo is a great place to draw users in. Videos can be used as an opportunity to connect with your audience by simply keeping them updated on what you’re up to. I recommend only posting videos that are at least 30 seconds long so users feel more inclined to watch the entire thing.
6) Use a unique username –
You should always use the same username across all social media platforms, but it’s even more important when it comes Instagram. Your username is how other users will find you, so make sure that your name is easy to remember and doesn’t include numbers or underscores. Visit The Indian Jurist for more information!
7) Interact with comments –
Every photo/video you post should have a caption where you share your message with the world. However, another great way for people to get to know you better is by replying to each comment your receive. This allows people to communicate with you and feel like they’re a part of your community.
8) Create an Instagram business profile –
One way for bloggers to stand out from the crowd is by creating a business profile, which includes additional statistics such as number of follows/likes or number of posts in a week/month. To set this up go into settings and select “Switch to Business Profile” under Manage Account.
9) Post videos & photos that are helpful –
By posting about relevant topics users will find useful they’ll be more inclined to follow you and engage with your posts. Be sure to add value when sharing content on Instagram so your followers aren’t bored by what you post.
10) Use Instagram Insights –
Another great way to learn about your followers is through the use of Instagram’s Insights feature. Here you can see how many people are following you, which posts performed the best and more so you can continue to improve your page!