The PGA Tour brilliantly walked a tightrope of acceptance and punishment to bring Brooks Koepka back into the fold
Stuart Franklin
There are times in life when the most brilliant solution is one that's so unbelievably simple that it feels like cheating. To wit: The PGA Tour's Brooks Koepka problem seemed so complex, with so many potential pitfalls awaiting any course of action, that the solution had to be deeper than the tour saying, "What if we made a rule that only applied right now, and only to him?"
And yet, here we are: The Brooks Koepka Special Treatment Protocol (officially titled the "Returning Member Program") is now doctrine, and at first glance it looks almost perfect.
What was the Brooks Koepka problem, exactly? Well ...
Koepka wanted out of LIV and back on the PGA Tour, and the PGA Tour wanted him too, but like any good romance, there were obstacles in the way of true love. First, and most critically, the tour couldn't be seen to embrace a LIV defector with no consequences. The business reason behind that is obvious; if your policy is to let one of the apostates come back scot-free the minute he got sick of golf in shorts, you're telegraphing to the rest of your players that they can take the Saudi money for a year and then wander back to your warm embrace with no hard feelings. That is, obviously, a bad precedent to set. The PR reason behind it is probably even more obvious, and it relates to the players who remained loyal—how do you explain to the stalwarts that the traitor who (at least indirectly) threatened their livelihood is now one of the boys again?
And while it would be a feather in the cap to rip one of the prodigal stars back from the Saudis, the tour didn't necessarily need or even want the floodgates to open in his wake. From their perspective, you really want Koepka, and you really want Bryson DeChambeau. A few rungs down the needle-moving ladder, you want Jon Rahm, a dozen rungs below that you wouldn't turn down Cam Smith, and after that, everything starts to look very negligible. Aside from the two Americans, the juice isn't worth the squeeze.
So how do you thread all those needles? Long strategy sessions? Millions of dollars flowing into the pockets of consultants? Focus groups, god forbid? Nope. Apparently, you just say, "Brooks Koepka can come back, but nobody else."
And OK, look, there's a superficiality to all of this, and it may not be a panacea—the rank-and-file (I have trouble getting myself to call them "mules") have yet to sound off—but to borrow a bit of obnoxious Internet-speak, it turns out that, sometimes, you can just do things. Simple things. Easy things.
The fundamentals of the "Returning Member Program" boil down to the following:
1. Koepka can come back, because he's elite, measured by the fact that he won a major in a time period we designated to include him and Cam Smith, but not Phil Mickelson.
2. The rest of you can jump off a log.
3. Well, technically Rahm and DeChambeau and Smith can come back under these rules, but they're not going to do that this year; so, yes, we repeat, everyone else can fry an egg.
4. We're going to impose penalties that cost him a ton of money, which will probably annoy him to some degree but will not be a deal breaker if he wants it bad enough, which he obviously does because we definitely talked about this with him beforehand.
5. He will be a bonus player in 2026, meaning we won't knock anyone out of a tournament who would have otherwise qualified. Also, he can't get into signature events without qualifying. Don't hate us, mules.
6. If any of you other three guys want in on this, decide by Feb. 2 or you're out of luck. Unless you want to do it later, in which case we'll definitely open the window up again. (Well, at least DeChambeau and Rahm. Cam Smith, are you actually good anymore?)
What's crazy is that almost everybody is happy with this. The tour is happy, Koepka must be happy enough if he agreed to it, and fans are happy. LIV is not happy, but it seems like he was ejecting from that situation regardless of what the tour decided, so ... (shoulder shrug).
The only other parties that might not be happy are the loyalists of the PGA Tour. You have to assume that Rolapp consulted a lot of the top guys, along with the Player Advisory Council (yes, there is a lot of overlap there), so it's safe to say there won't be a ton of animus among the top dogs.
And why would there be? This represents a victory over LIV, and it's not going to affect their bottom lines. Plus—and I think this is sneaky important—Koepka was the least objectionable of the defectors. He was reasonably popular when he left, he didn't join any lawsuits, and he didn't even really talk about LIV after he won his PGA Championship and became the first major winner from the breakaway league. He always seemed ill-suited to LIV and vaguely unsatisfied—a bad decision born of the incorrect prediction that his injuries were career-ending—and the tour elites undoubtedly like that he left money on the table by bolting from his contract a year early.
The real drama, should it come, will spill from the aforementioned rank-and-file, who have less power all the time, but still have a voice. Still, my guess is that Michael Kim's public remarks Monday on Twitter will be more or less representative. Wrote Kim, “I get why some guys are mad, but in the end, the tour has to make decisions that are better for the tour overall and Brooks coming back is good.”
That is something like neutrality on a personal level, with an understanding of why the tour is bringing him back into the fold, and an appreciation of the heavy consequences. Koepka may be rich, but the punishment isn't trivial; there's something eyebrow-raising, and maybe a little stunning, about sapping a guy's earnings by a tour-estimated $50 million to $85 million over five years. That has to register, even in the bitterest hearts.
I think. We'll see. Time will tell. But as of now, the tour has walked the tightrope beautifully in offering this ultra-qualified amnesty to the most tepid of all the black-hearted rebels, then slamming the door shut behind him. Rolapp has passed one of his first big tests and achieved two huge outcomes in bringing Koepka back into the fold while not giving any comfort or quarter to LIV. Whether this is audacity in its simplest form or simplicity in its most audacious form, it reads, hot off the presses, like a coup.